Here at MHVillage, we believe that almost everyone who wants to sell their manufactured home would be well served by working with a professional. After all, selling a home can be a complicated and confusing process and many folks simply don’t have the time, or the know-how, to properly sell property. However, that doesn’t mean that we can’t learn from listings For Sale By Owner (FSBO.) In fact, homeowners tend to write terrific home descriptions and take great photos. Why? Because they care.
What FSBOs have that Manufactured Home Professionals Do Not:
Living, breathing day in and day out knowledge of the home. When you live in a home, you know what makes it great; you know why you bought it in the first place. Maybe it was the amenities offered by the mobile home community, the great view, the good school system, the spacious living room or the deck out back. Maybe it was a simply good place to live with a low lot rent, but in any case, a homeowner intimately knows the pros and cons of their own homes. Let’s take a look at a couple of examples. Here are two actual mobile home descriptions from MHVillage:
This gorgeous home has lots of storage with open floor space. The home includes: A large kitchen with lots of oak cabinets and counter top space, breakfast bar, pantry, formal dining room, bright, cheerful breakfast/sun room, PLUS family room. Surrounded by trees but with an easy care yard, on park walking path. Floor Plan offers a private, master suite with separate walk in shower, garden tub, linen closet and skylight. Double tandem carport, 2 decks, one which overlooks green belt area. Ceiling fans in every room, and an evaporator cooler that keeps this home cool and comfortable. Please call 999-999-9999 for more information or to schedule a walk through.
New carpet and hardwood floors.
Hmmmm…. which home would you want to drive out and see? Keep in mind that both these homes are in the same manufactured home community, both listed at about the same price. The only major difference is that one of these homes was listed by the owner and another was listed by an industry professional. Can you guess which one? The top description was written by a homeowner who is obviously passionate about their home and willing to go the extra step to sell it. And you know what? It works!
When you are listing your homes online, you need to take a few extra steps to capture the buyer’s attention. When people are walking through a home, they can sell themselves on the walk-in closets and extra bathrooms, but when they are viewing it online you need to use a combination of photos and words to tell the story. (Be sure and also check out this article on Taking Effective and Eye Catching Photos.) Every MHVillage listing comes with a description section with ample space for you to really sell your mobile home. We’ve also added bullet points and text tools so you can use Bold, Italics and Underlined type – and there’s even a spell check tool so you know everything is correct.
Looking for ideas on what to say?
If you are brokering the home, talk to the homeowner. Ask them to tell you what they liked most about their home. They may also know features about the neighborhood or the park itself, that can be big selling points.
The description section on MHVillage allows you to really sell your homes.
Or, try walking through the home as a buyer yourself. Ask yourself the simple question, “Why should someone buy this home?” If it is a handyman special – there is nothing wrong with stating it. In fact, that let’s buyers know what to expect when they come look at the property. Many mobile homes come with extras people like: garden tubs, extra pantries, laundry areas and so on. Also look at the area where the home is located – is it close to schools, shopping, parks or bus lines? Are there community features people would like? Examples could include a playground, shuffleboard courts, a pool or community activities. Don’t wait to tell people about these features until they are at the home – you need to sell them first, so they get out of the computer chair and grab their car keys!