Monthly Archives: November 2011

Target Your Advertizing Dollars to Where You’ll Get Results!

Most sales professionals think that they have a pretty good understanding of where their buyers come from, but have you seen the latest home buying statistics? They might surprise you.

Information Sources used by buyers in their search for a home:

89%   Internet
88%   Professional Sales Agent
57%   Yard Sign
45%   Open Houses
36%   Newspaper Advertisement
23%   Home Book or Magazine

Even more important is where home buyers first saw the home they ended up purchasing:

38%   Professional Sales Agent
37%   Internet
11%   Yard Sign
6%   Friend
4%   Builder
2%   Newspaper
2%   Seller

The next time your listing clients push you to waste your advertizing dollars on an expensive newspaper ad, make sure they know that only 2% of buyers found their home in the newspaper.  Compare this with the fact that 37% found their home on the Internet, then ask them where they think you should be concentrating your marketing budget.  Also remind them that most of your buyers found YOU on the internet as well.  By educating your listing clients you can save thousands of dollars in fruitless print advertising expenses.

In October, over 613,000 individuals visited MHVillage and they generated 26,478 documented sales leads plus an estimated 42,000 phone leads.  As a result, 4,479 manufactured homes valued at over $141,000,000 were sold.  Make sure your listing clients know that you’re advertizing their home on America’s #1 Website for Buying, Selling, or Renting Manufactured Homes.