BY: DAWN HIGHHOUSE
Last month I wrote about some some simple steps you can do to get the best leads from your online advertising. The idea is simple: the more complete your listings are, the more the prospect knows about the home. The more the buyer knows about the home, the more likely they are to buy. As mentioned, great photos and detailed descriptions are key to a powerful listing. Here’s another one – and it’s even easier!
Include All the Home’s Features in the Listing
Features are simply the physical aspects of the home. Here are some examples:
Entering a listing onto MHVillage.com – just click to add the home’s features.
- Storage Sheds
- Thermopane Windows
- Air Conditioning Units
- Ceiling Fans
- Cathedral Ceilings
- Walk-in Closets
- and so on…
MHVillage.com makes it incredibly easy to add the home’s features to a listing – it is literally just a click of your mouse. As you are entering your home listing on MHVillage, just click on the features to display them to your ad.
Think it doesn’t matter? Well, let’s take a look at two examples. Both of these homes are in the same city, zip code and both are in senior communities.
Home on top – 2009 Skyline 28 x 56 $75,000
Home on the bottom – 2003 Skyline 28 x 52 $74,900
Now, which home is more appealing?
Or, think of it this way: though good photos are essential, there are some things that photos can’t capture. It might show if appliances are in the home, but it can’t say if they are included. Photos also aren’t likely to show things like ceiling fans, skylights and cathedral ceilings (unless you spend a lot of time with your camera up in the air!) A great photo will show if a home has a fireplace, but isn’t likely to show if it has air conditioning. Even if the manufactured home you are selling is pretty stripped down, you can still indicate the type of walls, siding and ceiling.
To sum up, just put yourself in a buyer’s shoes. What is going to get you closer to calling on a home? As a buyer, if you can picture the home in your mind, you are that much closer to knowing if it is the right one for you, and if it is the right one – you’ll pick up that phone.