We regularly receive calls from industry pros who are looking to increase traffic to their websites. As you know, you can add links to your company’s webpage on your listings, communities and business profile on MHVillage. But what if your company doesn’t sell homes, but another MH product? Or, what if you want to advertise your homes to people in other states – especially those snow birds? How can you promote your products and services to the 40,000 browsers that shop MHVillage each day?
The Answer: Pay-Per-Click Advertising
Pay-Per-Click Advertising (PPC) is an easy way to reach people who are searching for manufactured homes, products and services. It allows you to target only the people in your geographic area, and best of all – you only pay when a prospect actually visits your website.
You’ve probably noticed the PPC ads on our site. They are on the left and right sides of our website, and appear when people search within specific cities, counties and zip codes. What you may not have known is that you can create your own PPC ad simply and easily. You can advertise just about anything that would be appropriate for our target audience.* So, if your company also offers financing or insurance, or runs special promotions, you can increase your exposure by creating a PPC ad.
PPC Ads Target Your Specific Market
When you create your PPC ad, you choose where you would like the ad to appear. You can choose specific counties or an entire state. Want to tell all the folks in Minnesota about your Florida Senior Community? It is easy to do! Want to market an Open House to people in just your county? You can do that too! Basically, when visitors come to the site, they search for homes and communities by location. If their target area is in a county you have chosen, your ad appears. For example: if you create an ad for Kent County, Michigan and a buyer searches for homes in 49525, your ad will appear because 49525 is in Kent County.
How Effective Are Pay-Per-Click Ads?
The title says it all: “Pay-Per-Click” means that you only pay when someone clicks on your ad and goes to your website. So, PPC are very effective because you only pay for results. You can monitor each day how many people are clicking on your ad. Have too many? You can turn the ad on or off at will, or simply set a maximum for the day. Having too few? You can make changes to your ad whenever you like, or create different ads for different areas and tweak them until you get the exact the results you want. No matter what you do, we will only charge you for the actual clicks to your website each month.
How Much Does It Cost?
The cost is completely up to you! First, you decide how much you will pay per click (minimum $0.29). Then you decide the maximum amount of money you will pay per day. When your daily maximum is reached, your ad is no longer displayed that day.
Note that in most areas, the minimum bid of $0.29 is sufficient. However, in very competitive markets, you might need to bid more. MHVillage.com will only display five ads on any web page, so only the top five bidders’ ads will be displayed. Also, ads are displayed from top to bottom, based on the amount of the bid.
Want to see how it works? Take a look at our Ad Creation page. It will let you start building an ad today. Feel free to play with the tools and create sample ads – nothing goes live until you want it to. Need help? Just give us a call at 800/397-2158.
* Of course, it has to be legal and not competitive to our site, nor can it be something with which we do not wish to be associated. See our terms of service for all the details.