Monthly Archives: April 2014

MHVillage is a Sponsor at the National Congress and Expo!

MHVillage is proud to join these other fine organizations in sponsoring the 2014 National Congress and Expo for Manufactured and Modular Housing in Las Vegas, NV.

Sponsor-2014Note: Are you attending? Stop by Booth 601 and say hello! Or if you can’t make it in person, follow along on Twitter @MHVillage #NatCongressLV

March Milestone: Over One Million MHVillage Visitors!

BY: DAWN HIGHHOUSE

MHVillage and our family of sites hit an important milestone –
Over One Million Unique Visitors in March!

To put this into context, the population of the United States is 316,128,839. Approximately 250,000,000 of those are over the age of 18.

So, in March 1 in 250 adults in the US visited our websites.

You can bet we are celebrating!

Where Do All These People Come From?

Crowd of peopleFirst of all, let me breakdown “MHVillage and our family of sites.” You already know MHVillage. MHVillage is our flagship site and is the most widely used and recognized website in the Manufactured Housing Industry. We also have several other websites. Our family of sites include:

MHVillage.com

Mobilehomes-for-sale

Mobilehomes-for-rent

Senior-Retirement-Living

ManufacturedHomeFloorPlans.

Why so many websites? We use them to reach different audiences, try out new web tools, and implement new marketing techniques. For example,we recently launched a new phone friendly look on Mobilehomes-for-sale. We take the best of the ideas and successes and bring them back to MHVillage.

The majority of people find us by searching Google or other search engines. There is also a large percent (33.5%) that already know our site and type in the address directly. We also get traffic from social media, email campaigns, paid advertisements and other sources.

Who Are These Folks?

New vs Returning Users

New and Returning Visitors over the last 30 days.

Here’s an interesting fact about the million plus people that came to MHVillage last month: there is an almost perfect split between returning users and new visitors to the site. As you can see in this chart, 50.4% of visitors to our site are brand new, while 49.6% are returning. This tells us that once people have found MHVillage, they come back again and again. We also know that the average user looks at 8.64 pages per session. So, people spend quite a bit of time browsing communities and manufactured home listings!

The Future

There were 1,000,392 people on the MHVillage family of sites in March. All of them were interested in manufactured homes. We are reaching our goal to help manufactured home buyers and sellers connect. And we are not resting on our laurels, we have much more in store for the year ahead! Keep an eye on this newsletter to learn more in the upcoming months!

Note: want to learn more? Stop by Booth 601 at the National Congress and Expo in Las Vegas later this month! Or, follow along on Twitter @MHVillage #NatCongressLV

 

2014 Congress and Expo Workshops and Seminars

BY: DAWN HIGHHOUSEWorkshops

Last week I mentioned one of the great workshops that CU Factory Built Lending will be sponsoring at the National Congress and Expo this year. Here’s a look at all the outstanding classes that will be offered at this event:

Energy Efficiency Sells More Homes

Moderator:

Lois Starkey, Manufactured Housing Institute

Speakers:

Emanuel Levy, Systems Building Research Alliance
Steve Lefler, Modular Lifestyles
Stacey Epperson, Next Step Network, LLC

Building Successful Relationships with Local Banks and Credit Unions

Speaker:

Ken Rishel, Rishel Consulting Group

Trends and Insights on Boomers and Beyond

Speaker:

Big thanks to CU Factory Built Lending for sponsoring these seminars!

Big thanks to CU Factory Built Lending for sponsoring these seminars!

Joe Adams, The Housing Marketplace, Inc.

CFPB Regulations – New Rules Impacting the Manufactured Housing Industry

Speakers:

Marc Lifset and Jeffery Barringer, McGlinchey Stafford, PLLC

Tom Hodges, Clayton Homes

The Future of Telecommunications in Land-Leased Communities

Speakers:

Chris Merrell and John Storm, Communications Consulting Group

Beyond Websites: Attracting and Converting More Online Leads into Sales

Speaker:

Scott Stroud, Selling More Homes Media

Getting the Most from Your Submetering Program

Speaker:

Jerry Baker, National Exemption Service. LLC

7 Timely Marketing Strategies that Can Actually be Implemented (By You)

Speaker:

Beth Monicatti-Blank, All Seasons Communications

Navigation the Capital Markets of Today and Insight into the Impending Wave of Maturing Loans

Speakers:

Kolman Bubis, Waylon Grubbs, and Bob McBroom, Sunstone Manufactured Housing Consultants

Ron Estep, Sunstone Mortgage Capital

Why Would I Live Here? Discover the Value of Resident Interviews, Mystery Shopping and Staff Training

Speakers:

Candy Holcombe, Newport Pacific Family of Companies

Angel Rogers, Specialized Training by Angel Rogers (STAR)

The 7 Keys to Managing Growth, Profit and Cash Flow

Speaker:

Jeffery K. Prager, Backroom Management Services

 

National Congress and Expo

If you will be attending, be sure to stop and see us at Booth 601 and follow along on Twitter @MHVillage #NatCongressLV.

 

Great Workshops at The National Congress and Expo!

CU Factory Built Lending

A big thank you to CU Factory Built Housing for sponsoring these Educational Workshops

BY: DAWN HIGHHOUSE

It looks like there are going to be some great workshops at the National Congress and Expo for Manufactured and Modular Housing! The Congress is April 29 – May 1 and will be held at Caesars Palace in Las Vegas, NV.

Check out this one on Wednesday, April 30th:

Energy Efficiency Sells More HomesGreen housing

Find out how energy efficient and green technologies used in manufactured home construction are helping reduce the energy load in older land-lease communities without costly replacement of electrical infrastructure. Learn how
these practices are transforming older communities, increasing rental income, and reducing the cost of utilities for homeowners. Discover what public/private partnerships are doing to provide homeowners with incentives to purchase energy efficient homes and replace older pre-1976 mobile homes with new energy efficient manufactured housing.

Moderator:

Lois Starkey, Manufactured Housing Institute

Speakers:

Emanuel Levy, Systems Building Research Alliance
Steve Lefler, Modular Lifestyles
Stacey Epperson, Next Step Network, LLC

To see a complete list of workshops – and to register to attend the event, go to the Congress and Expo website. If you will be attending, be sure to stop and see us at Booth 601 and follow along on Twitter @MHVillage #NatCongressLV

2014 National Congress and Expo Coming Up Soon!

Ceasars Palace The 2014 National Congress and Expo for Manufactured and Modular Housing is April 29 – May 1 in Las Vegas, NV. MHVillage will be there as a sponsor this year, as well as exhibiting at Booth 601 – be sure and stop by!

If you haven’t been to the Congress and Expo, here’s a little information about the event from MHI:

Plan to join us for the 2014 Congress & Expo to be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas to obtain the knowledge and resources necessary to excel in today’s housing marketplace. Attendees will be able to choose from top quality educational programs and special events; network with the most successful professionals in the industry including manufacturers, community owners/managers, suppliers, financial service providers, insurers, retailers and more; learn what is working for others and how it can work for you; establish new business relationships to enhance your potential for growth; develop new ideas that will make a meaningful difference for your business; hear from powerful general session speakers; and to see the latest and greatest technologies and products available for the industry by visiting the exhibit floor. Attendees also won’t want to miss the highly acclaimed annual NCC Spring Forum presented by the MHI National Communities Council.

If you would like more information, go to the Congress and Expo website for registration information. (Hint: Advanced Registration discounted prices are good through April 23rd only, so make sure you register soon!)

Also be sure and follow us on Twitter: @MHVillage #NatCongressLV

National Congress and Expo