Monthly Archives: September 2015

CO Rent and Occupancy Continues Growth

Darren KrolewskiBY: DARREN KROLEWSKI:
Executive Vice President, Marketing & Business Development at Datacomp – Operator of MHVillage.com & Publisher of JLT Rent Surveys

Colorado Manufactured Home Community Rent and Occupancy Continues Growth Trend According to Datacomp 10-Year Market Summary Report

Datacomp, publisher of JLT Market Reports and the nation’s #1 market research company for the manufactured housing industry, today announced a 10-year summary of its manufactured home community rent and occupancy reports for major markets in Colorado.JLT

Recognized as the industry standard for manufactured housing market data for over 20 years, JLT Market Reports provide detailed research and information on communities located in 75 markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights.

The most recent JLT Market Reports for Colorado were released in July 2015 and include 94 communities encompassing 27,888 homesites. This summary report is based on rent and occupancy trends from July 2005 to July 2015.

Findings and Observations

Occupancy Numbers for All Ages Communities Outpace National Average

For the seventh consecutive year, occupancy rates in Colorado “All Ages” manufactured home communities have increased. As of July 2015, the occupancy rate is 91%. In comparison, the national average for All Ages communities is currently 83%.

For the third consecutive year, occupancy rates in Colorado “55+” communities have increased. As of July 2015, the occupancy rate is 90%, up 1.4% over July 2014. In comparison, the national average for 55+ communities is currently 93%. As of July 2015, Colorado ranks 7h for average occupancy in All Ages manufactured home communities out of the 19 regions in which JLT Market Reports are published. Of the 14 regions that include 55+ communities, Colorado ranks 10th for average occupancy among this segment.

Continuing Trend of Strong Rent Growth

Average rents in both All Ages and 55+ Colorado manufactured home communities increased for the 10th consecutive year.

In July 2015, the average adjusted rent in All Ages communities increased by 3.9% to $534, which exceeds the average annual compounded increase of 3% in this market. In comparison, the national average adjusted rent for All Ages communities is currently $401.

The average adjusted rent among 55+ communities in July 2015 increased by 3% to $512. In contrast, the national average adjusted rent for 55+ communities is currently $468.

Colorado manufactured home community rents ranked 3rd out of 19 regions tracked by JLT for All Ages communities as of July 2015, and 4th out of 14 regions for 55+ communities.

All Colorado manufactured housing research is based on data published in JLT Market Reports. Complete reports, including detailed information on manufactured home communities in three Colorado markets, are available for online purchase by major credit card at www.datacompusa.com/JLT or by calling 800.588.5426. Each Colorado manufactured home rent and occupancy survey, fully updated in July 2015, is a comprehensive look at investment grade properties within a market, enabling owners and managers, lenders, appraisers, brokers, and other organizations to effectively benchmark those communities and make informed decisions.

About JLT Market Reports

For more than 20 years, countless professionals have trusted JLT Market Reports for timely and accurate management information on land lease manufactured home communities. JLT Market Reports are currently available for 75 markets nationwide and are recognized as the industry standard for community market analysis. JLT Market Reports are published by Datacomp, the industry’s oldest and largest national mobile home appraisal company and operator of MHVillage, the premier website for advertising manufactured and mobile homes for rent in land-lease communities. For more information, or to purchase complete JLT Market Reports, call 800.588.5426 or visit www.datacompusa.com/JLT.

 

Michigan MHA Annual Conference

MMHA Annual Conference, October 19th and 20th, 2015image-michigan-cropped

MMHA is pleased to announce the 74th annual conference will take place October 19th & 20th. at the MotorCity Casino in Detroit. Some of this year’s featured speakers include Dick Jennison from MHI, Liz Keegan from the Fair Housing Center of West Michigan and Debbie Ostrander from the DEQ. The conference will also feature the ever popular “Legally Speaking” with MMHA attorney Bill Perrone from Dykema and a legislative update from Public Affairs Associates. Please join us for a cocktail reception on the evening of October 19th to network and meet with Industry peers and friends!

To learn more and register, go to the MMHA website: http://www.michhome.org/members

Enter to win!

The Michigan Manufactured Housing Association is excited to announce a new member awards program for 2015. The program is designed to recognize the exceptional marketing and communications efforts of our members, and to enable members to display the award as a point of pride and accomplishment. It’s easy to enter! Simply complete the form, and submit with a photo or graphic/file. Submissions will be judged based on the member’s creativity, staff effort and professionalism. Awards will be presented at the MMHA Annual Conference at the Motor City Casino in Detroit, October 19-20.

All MMHA members in good standing are eligible to enter, and you may enter as many categories as you like!

  • Best community entrance
  • Best model home staging
  • Best community event or activity
  • Best member sales event or activity
  • Best member website
  • Best member advertisement (any ad form accepted)

Entries must be received by September 21, 2015. Please submit entries to Cheryl Russell via e-mail at crussell@allseasonscommunications.com, or mail form and materials to All Seasons Communications, 5455 34 Mile Road, Romeo, MI 48065. Questions? Call Cheryl at 586.752.6381.

Datacomp and MHVillage will be attending the MMHA Conference. Good luck to everyone who enters to win the Awards!

Welcome to Michigan Sign

2015 MHI Annual Meeting, October 4-6, 2015

2015 MHI Annual Meeting
October 4-6, 2015
Boca Beach Club
Boca Raton, FL

Boca Beach Club
Click here for information on this event, to view the schedule and to register before online registration closes at 11:59 p.m. on October 1st.  After that date, you would need to register onsite at the event. The MHI Annual Meeting will be held on October 4-6, 2015, at the Boca Beach Club in Boca Raton, FL.

About MHI’s 2015 Annual Meeting

The MHI Annual Meeting is the largest membership meeting of the year and provides an excellent opportunity to exchange information with industry friends and stay current on housing marketplace trends.

MHI will hold elections for its 2016 officers during the Annual Membership Meeting luncheon on Monday afternoon. On Monday evening during the Annual Awards Dinner, special awards will be presented to those individuals that have gone above and beyond for the industry during the last year. The prestigious MHI Chairman’s award, State Association Executive of the Year Award, Frank Walter Standards Award, and Jim Moore Excellence in Communications Award will all be presented.

MHVillage and Datacomp are proud to be among the sponsors of this event.

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What do MH Retailers and Communities Want?

TONY KOVACHBY: L.A. ‘TONY’ KOVACH:
Manufactured Housing Marketing Sales Management
Publisher of www.MHProNews.com and www.MHLivingNews.com

What do Manufactured Home (MH) Retailers and Communities owners and management want? A one word summary? Success.

What does success look like? In no particular order, among the points that could be named:

  • Profits
  • More sales
  • Happy home owners
  • More referrals
  • Respect
  • Professionalism among team members
  • Motivated, dedicated, dependable team members

We could add to this list the word “more” in front of any of those bullets! We could add ideas like more or “better financing.” But a retailer or community that has those 7 points covered, will be successful.

So the next question becomes, how do you increase those 7 points? How do you enhance your career, location and results?

One word answer? Information. Another way to say it could be “education.” The right information – the right training or “education” – is proven to make owners, managers and team members, more productive, more motivated, more professional and thus more successful.knowledgesharedknowledgemultiplied-15minutesdaily-mhpronews-com-postedMHVillageBlog-

Information and Education – Free or High Return on Investment

Some companies have little or no budget for information and education. For those which fall into that category, free and respected resources like MHProNews.com plus MHLivingNews.com are like an answer to prayer. 15 minutes a day reading or watching videos on each site by team members is a proven way to improve understanding of MH and those performance doing MH. That 15 minutes could be done anytime, day or night, and can be done while drinking, eating or taking that necessary room break with your smart phone, etc..

For those who are looking for formal, professional training, many of the featured writers on MHProNews.com or the people we interview do speaking or training at a corporate or association events.

Successful people in MH are the ones you want training or inspiring your team. That’s what you’ll find on MHProNews.com. Formal training plus that 15 minutes a day reading or watching videos on ManufacturedHomeLivingNews.com is a proven way to better understand what moves customers and why MH is a terrific value. Knowing the facts about MH makes you more confident and thus more effective.

Readers are leaders! Those that invest the time and resources into training will find enhanced success follows.