Monthly Archives: June 2017

MHI Summer Legislative Fly In

Smart industry professionals know that our business has concerns and issues that must be addressed in Washington D.C.. Join the Manufactured Housing Institute for their 2017 Summer Fly-In and make sure your concerns are heard.

From MHI (The Manufactured Housing Institute):

Do You Want Change in Federal Policy for Manufactured Housing?

Join us in Washington, D.C. on June 26-27 at the Hyatt Regency for MHI’s Legislative Fly-In program.

Our story must be heard as Members of Congress consider the many issues that impact our industry. With your participation, we can drown out the misinformation that is being sent to Capitol Hill from those who do not understand the manufactured housing market. We can ensure all Members of Congress understand the importance of manufactured housing as a critical resource for working families and the largest form of unsubsidized affordable housing in the nation.

Let your voice be heard during this two-day program. Visit Congressional offices to advocate for:

-Reducing regulatory burdens to financing for manufactured homes.
-Fighting regulatory overreach by the Department of Housing and Urban Development.
-Fostering economic growth by supporting quality, affordable manufactured housing.

The 2017 Legislative Fly-in program includes:

  • Meetings on Capitol Hill with your Members of Congress or their key staff
  • Lunch on the Hill with presentations by Members of Congress
  • Networking with your MHI peers from across the country
  • Briefing sessions on MHI’s legislative priorities
  • Training on lobbying and influencing your elected leaders
  • Tips on continuing relationships with your elected officials once you return home

A complete schedule of events as well as registration details can be found on the Manufactured Housing Institute’s web site.

 

Perfecting Your Home Description

home-descriptionThe description in your listing can make all the difference!

This space is where we invite you to give a detailed description of the home.

Something we see quite a bit on MHVillage is home sellers using the description area to either list additional details (sometimes the same features already selected and listed in the home features section) or enter nothing at all.

We have found that this is simply not as effective as taking the time to give the shopper more information about the home, the community it is within and any other details that might make this home stand out from the crowd.

Here are some examples of actual home descriptions on MHVillage:

Option 1:

    The description has no word limit, yet this seller only included 2 sentences about the home.

Option 2:

 This seller took the time to walk the buyer through the home describing each room!

The difference in these two listings is crystal clear. One of the sellers took the extra steps to really show off what this home has to offer, while the other seems like they tried to list the home as quickly as possible, not really giving much information.

 

It is important to remember, a lot of home buyers are looking at tons of listings and a good number of these buyers are looking at homes in another state. So by giving them more information in your ad, you are setting them up to be interested enough to contact you for a tour, or for even more information. Which is the whole point in advertising in the first place!

 

 

Now, there are plenty of different ways you can use this space from a marketing stand point. You can follow the two examples mentioned in this article or you can write it more in the style of a newspaper article where it’s in paragraph format. Either way you want to be able to give the buyer the experience of walking through the home, noting all of the details that matter to a home owner. We found that the ads where you can tell that the seller took the time to describe the home, keeps buyers interested and eventually gets them to contact the seller.

So, no matter what your style of advertising is, it’s important to share with the buyer why they should consider your home over all of the other options out there. Why not take the time to use this space to your benefit?

We try to give you all of the tools you need to go the extra mile in your advertising, but if you find you have some questions about what features you have on MHVillage, give us a call or an email today! We are happy to help.

 

What’s the Deal?

Big Investors Move to Find Best Deals Before Market Levels

Lakeway Mobile Estates,Bellingham, Wash.

From Bellingham, Wash. to Newnan, Ga., Jon Harrison scans the map for just the right patch of land. He talks to brokers, scours county records and relies on whatever information he can gain from inside sources.

All in the name of finding the prime manufactured home community.

Harrison isn’t looking for his retirement place. He’s not looking for the simple yet ideal coastal getaway for the family. He works for Inspire Communities, not the largest of the community owners, but certainly entrenched in the top quarter of the industry.

A former broker himself, Harrison is in acquisitions, and always is looking for the perfect mix of placement and amenities that can be a great home for 200 hundred residents or more – and no less important, a stellar portfolio addition for the company owners and investors.

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Advertise Your Open House on MHVillage

Open-House-MHVillageStart your summer sales strong by advertising your Open Houses on MHVillage.

Are you or your community having an Open House? Open Houses can bring a lot of potential buyers through your door, but they do require a fair amount of work. Make sure you are getting the most foot traffic possible by adverting your event on MHVillage.

Here’s how it works:

Open Houses on MHVillage

You can add an Open House to any of your MHVillage listings for just $2 per day.

We’ll display a bright red banner showing the dates of your event. When buyers click on your listing, we show the times, dates and an additional section for your specific details about the event.

Plus, we move your listing to the top of the page in that area and send an email to buyers who have been watching your listing to let them know about your Open House.

To add an Open House to your home listing:

Your Open House dashboard within your account

Log into your MHVillage account and go to View/Change/Remove Listings section. Click “Add Open House” on any home. You can select the days and times of the event, and when you would like to start advertising it. Your home will appear at the very top of all searches in your home’s area until your open house is finished. Once the event is finished, there is nothing to do. The extra advertising falls off automatically.

If you have questions, please contact our customer service team. We are happy to help!

 

Community Investment, Acquisition (and the future)

community-investment-aquisition

You’ve heard the term “Investment Grade Property”. Increasingly, that label is being applied to entities in the manufactured housing sector.

Investment grade manufactured home communities are hot investment material in today’s market, and MHVillage will shed some light on some of the dynamics at play during the coming weeks.

A general surge in employment, rising home prices – particularly in sizable metro areas – and the largest demographic of aging Americans in our country’s history are all playing into the demand for affordable housing, which has investors of all types eyeing manufactured housing. From massive trusts to the niche investor, mobile home parks and manufactured home communities have become the apple of the eye for many.

Manufactured housing Real Estate Investment Trusts in the U.S. during 2016 posted a return of 28.5 percent, 9.7 percent better than apartment REITs and more than 15 points better than single-family home REITs during the same period.

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MHCA MHIA Joint Conference

Please join us at the:

2017 Arizona Manufactured Housing Conference

June 21-23, 2017

Wild Horse Pass, Chandler Arizona

2017 Arizona Manufactured Housing Conference

MHVillage is proud to be be a exhibitor and sponsor at the 2017 MHCA-MHIA Annual Conference. If you are a manufactured housing professional doing business in Arizona, you will want to attend this great event!

 

 

 

Here’s a list of just some of the exciting items on the schedule:

  • Golf Tournament at the Whirlwind Golf Club on June 21
  • Welcome Reception with Musical Entertainment and Silent Auction
  • Keynote by Mark Yost, President of Champion Homes
  • Internet Marketing, by MHVillage’s very own Darren Krolewski!
  • Fair Housing Basics: What You Need to Know w/ attorney Melissa Parham
  • The Hardest Business to Measure is the Business You Lose, by John Underwood
  • Fannie Mae Q & A: Paul Barretto, Fannie Mae
Wild Horse Pass Casino and Hotel

Wild Horse Pass Casino and Hotel

A brochure with an outline for the entire schedule can be found on the Arizona Housing Association website, or you can download it here.

Registration is available at azhousing.org. We look forward to seeing you there!