Category Archives: In the Media

Michigan Home Shipments

New-Home-ShipmentsMichigan receives large numbers of new home shipments

OKEMOS, Mich. — According to reports from the Manufactured Housing Institute (MHI), Michigan ranks fifth in the nation in new home shipments for the first quarter of 2017, with 1,261 new homes shipped, an increase of nearly 80 percent from the 702 shipments recorded in the first quarter of 2016.

“Our members are seeing interest and sales of new homes like they haven’t experienced in almost a decade,” said Darren Ing, director, Michigan Manufactured Housing Association (MMHA).

For comparison, in 1996, Michigan received more than 12,000 new home shipments; in 2010 325 new homes were delivered to the state.

“The Michigan market has come back tremendously over the past years and communities are playing a large role in that,” said Tim Kuhn, sales manager for Clayton Homes.

One MMHA member in particular — AJR Development — is especially pleased with the renewed interest in manufactured homes.

“In 2017, we licensed a 90-site expansion called Emerald Park in our flagship community, Ridgewood, located in Milford, Michigan. We opened in May of 2017 with more than 20 lots pre-sold. Demand remains very strong and we are seeing double digit monthly home sales in the $85,000-$100,000 range,” said Jerry Ruggirello, managing member, AJR Development.

Reverberations of increased sales go beyond community expansions. For example, HomeFirst, in Birmingham, Mich., needed to hire more people. “As a result of the large increases in traffic across our entire portfolio, we added three home specialist staff to our sales offices to meet the demands of the incoming traffic,” said Danya Mallard, vice president of sales and marketing for HomeFirst.

“With the level of quality product being presented by manufacturers, we expect interest and sales to continue to grow,” Ing said.

MMHA is dedicated to educating the public about the benefits of manufactured and modular home living, connecting people interested in finding a community or home with its members. The Michigan Manufactured Housing Association (MMHA) is one of Michigan’s oldest trade associations, founded in 1941. MMHA is a nonprofit association representing the manufactured home industry in Michigan. MMHA works to improve the image of manufactured and modular housing by educating consumers, media and government about the quality, affordability, design and beauty of the homes. For more information, visit the Michigan Manufactured Housing Association at www.michhome.org. Contact MMHA by mail at 2222 Association Drive, Okemos, MI 48864-5978 or by phone at (517) 349.3300.

Press Release Provided By:
All Seasons Communications
Gretchen A. Monette, gmonette@allseasonscommunications.com
Phone: (586) 752.6381

Champion Home Builders Names New Leadership

Mark Yost to lead U.S. Operations

TROY, Mich., November 1, 2016 – Champion Home Builders, Inc., a leading producer of manufactured homes and modular structures, announced today the appointment of Mark Yost as its President. The Company also named Laurie Hough as Sr. Vice President and Chief Financial Officer and Timothy Burkhardt as Vice President and Controller.

Yost has served as Chief Financial Officer for Champion since 2013. Prior to joining Champion, he served as CFO and EVP for Severstal North America, a major steelmaker based in Dearborn, MI. In announcing these promotions, Keith Anderson, Chief Executive Officer of Champion said, “Mark, Laurie and Tim’s combined experiences in operations and financial management coupled with their passion for serving the needs of our customers will serve the Company well as they lead our growth and expansion efforts in the U.S.” As part of the realignment, non-U.S. housing operations, including Star Fleet Trucking and Canadian and U.K. operations, will continue to report to Anderson.

Yost received his BS degree in finance and his MBA from the University of Michigan. He received Crain’s Detroit 2012 Business CFO of the Year award for his accomplishments at Severstal.

Hough joined Champion in 2010 as Vice President, Accounting and Financial Reporting, and was promoted to VP and Controller in 2012. She previously held the positions of Manager of Financial Consolidations at Chrysler Group LLC and Audit Manager at PwC. Hough is a licensed CPA and obtained her BS in Accounting from Oakland University.

Burkhardt was named Director of Financial Reporting at Champion in 2012. He held previous financial positions with Asset Acceptance Capital Corp., Chrysler and BDO Seidman, LLP. A licensed CPA, Burkhardt received his BA and MBA from Michigan State University in Accounting.champion-mb-logo-ice-dark-blue-01

About Champion Home Builders

Founded in 1953, Champion specializes in a wide variety of manufactured and modular homes, park model RVs, as well as modular buildings for the multi-family, hospitality, senior and workforce housing sectors. Champion started as a single manufacturing facility in rural Michigan and grew to offer factory-built housing and other structures throughout the U.S., U.K. and western Canada. The company operates 28 manufacturing facilities throughout North America and Europe, and employs more than 4,200 people worldwide.

For more information on Champion Home Builders, visit www.ChampionHomes.com.

 

Louisville Manufactured Housing Show Expands to Meet Industry Needs

FOR IMMEDIATE RELEASE

2017 Louisville Manufactured Housing Show Set for January 18-20, 2017

L17-logo-LARGE200The need for insightful, accurate and forward-looking information about the manufactured housing industry is the driving force behind recently announced plans for the 2017 Manufactured Housing Show in Louisville, Ky. The 2017 Show will be held January 18-20 at the Kentucky Exposition Center and will feature more homes on display, along with more efficient space for service and supplier exhibits. An expanded schedule providing a full range of educational seminars is also being added to the 2017 program to offer greater business opportunities to attendees.

The Show is sponsored by the Midwest Housing Federation, including its five member organizations: the Illinois Manufactured Housing Association, the Indiana Manufactured Housing Association, the Kentucky Manufactured Housing Institute, the Michigan Manufactured Housing Association, and the Ohio Manufactured Homes Association. Leaders of the industry’s retail, builders/developers, installation, and community management sectors will share their experiences and knowledge about all levels of affordable homes, from HUD-Code homes to spectacular systems-built housing.

“The Louisville Show has seen a significant evolution into the manufactured housing industry’s premier indoor housing forum, drawing an ever-increasing turnout from more than 842 different companies across all sectors of the housing industry,” says Dennis Hill, Show Coordinator. “Positive feedback and input from attendees is helping us ensure that the 2017 Show will be even better and offer attendees outstanding opportunities to benefit directly from their overall Show experience. With the Show scheduled the first month of 2017, it will ensure that inventory will be delivered in time for the early selling season and that everyone can be ready for the start of warm weather sales.”

As an added benefit, the 2017 Show will feature a much wider range of educational seminars tailored to provide real learning opportunities that directly improve business strategies and marketing outreach efforts. “What we’re doing with the 2017 Show is to spread the seminars and workshops from just two days to all three days of the Show, along with moving the seminars from 8 a.m. to 10 a.m. each day,” stated Ken Rishel, director of Rishel Consulting Group LLC and chairman of the Show’s educational programming. “This change will give us a total of 6 seminars/workshops during the Show and give attendees more time to visit and see the homes and exhibits, while also allowing us to provide more meaningful and relevant information to attendees.”

The seminars will also focus on bringing in “more outside-the-industry” experts who can provide really important information on key initiatives that attendees need to adopt to be more successful in their day-to-day business activities,” Rishel noted. “We’ll move from the basics of marketing and advertising on the first day of the seminar schedule, to sales and financing strategies on the second day, to the third day’s look at what national issues and trends the industry needs to anticipate and incorporate to be more successful. “Our ultimate goal with the seminars and workshops is to expand our industry’s education and adoption of smarter business strategies in order to expand and accelerate our successes in the housing marketplace,” Rishel stated.

The 2017 Show will be held at the Kentucky Exposition Center, with the Crowne Plaza Hotel serving at the Show headquarters hotel. “With the Louisville Airport a mere 3 minutes from the Exposition Center, there is not a more convenient show site,” Hill noted. “The people attending the Louisville Manufactured Housing Show are motivated to purchase homes and services,” Hill stated. “They have invested their time and money to be part of this unique show and they are decision-makers or have the ear of decision-makers. And January is the perfect time to get the industry’s new sales year started. They are ready to do business and you need to be there!”

The Show’s ongoing enhancement activities and initiatives will be announced as developments occur. The Show’s new web site at www.TheLouisvilleShow.com will include all relevant information and registration instructions beginning in early July, along with regularly updated announcements regarding exhibits, seminars and other Show-related items in industry publications and informational platforms.

Dennis Hill may be reached at 770-587-3350 or showways@bellsouth.net.

Questions relating to this press release should be directed to Bruce Savage at 202-664-4512 or bas0707@live.com.

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Champion Opens New KY Production Facility

Good news from Champion Home Builders!

Champion Home Builders, Inc. to open new Kentucky Production Facility

Screen Shot 2016-05-13 at 3.34.11 PMTROY, Mich., May 4, 2016  – Champion Home Builders, Inc., a leader in the manufactured housing industry and one of the largest modular homebuilders in North America, is expanding its production capabilities with a new facility opening late summer in Benton, Kentucky.

The move allows Champion to:

  • Better serve customers with a wider variety of cost-effective homes.
  • Increase capacity to meet growing demand.
  • Provide product to customers that the company currently does not reach.
  • Offer greater convenience to customers.
  • Extend available designs and price points to both manufactured housing communities and private property owners in Kentucky, Tennessee, Illinois, Missouri and Arkansas.

“Our new Benton facility isn’t powered simply by Champion’s continued growth and expansion plans,” said Champion CEO Keith Anderson. “It also feeds off of the increasing success our customers are having with the Dresden, Tennessee, product.”

Just as Champion’s manufacturing process streamlines homebuilding, the Benton facility will help the 63-year-old company realize greater efficacy in their sales model.

The plant in Benton will focus solely on manufacturing; the company’s Dresden site — which also includes production facilities — will handle business responsibilities (such as sales, service and accounting), as well as comprehensive employee training programs.

“Though the distance between the two cities is just a little over 50 miles, they’ll be as inextricably linked as next-door neighbors,” said Champion Sales Manager Tandy Roberson. “It’s all about efficiency, which we’d like to think is a Champion hallmark.”

Another hallmark for the homebuilding company: a skilled workforce. While many of today’s manufacturers face talent shortfalls, Champion feels it can buck that trend in Benton, where the company anticipates many strong candidates for the 150 jobs its facility will inject into the local economy.

“Our Tennessee location has shown us what we can expect from workers in the region: skill, dedication and an uncompromising work ethic,” said Champion General Manager Thomas Stoneburner. “Those men and women will help us deliver wonderfully designed, value-engineered homes that are as attractive as they are livable.”

Along with the deserved thank you to the people of both Benton and Dresden, Anderson cited another group as making Champion’s expansion possible.

“We owe a great deal to our customers for their continued support,” he said. “Thanks to our sales growth — spurred in no small part by our success in Tennessee — we’re building a great future for our company, employees and all those who can proudly say their home is a Champion.”

About Champion Home Builders
Founded in 1953, Champion specializes in a wide variety of manufactured, modular and park model homes, as well as modular buildings for the multi-family, hospitality, senior and workforce housing sectors. Champion started as a single manufacturing facility in rural Michigan and grew to offer factory-built housing and other structures throughout the U.S., United Kingdom and western Canada. The company operates 28 manufacturing facilities throughout North America and Europe, and employs more than 4,200 people worldwide.

For more information on Champion Home Builders, visit www.ChampionHomes.com.

MHGives’ Partners Are Changing Lives

In 2015, MHGives, along with their 32 manufactured housing industry partners, raised enough MHGivesfunds to build 4 homes for widows and their children in Honduras. They also provided food and educational materials for hundreds of orphaned and vulnerable children. To see a list of the 32 people and businesses visit www.mhgives.org/partner.

MHGives is a movement of leaders in the manufactured housing industry created to raise awareness and bring lasting change to impoverished children throughout the world. Their goal is to provide homes, education, employment, and business opportunities to people that otherwise wouldn’t have access those things.

In 2016, MHGives’ project is to provide fathers in Haiti with employment so that they can feed their children and send them to school. This not only gives the father the pride of being able to take care of his family but it also helps keep families together. This can be done for a minimal $200 per month. Please see the website (www.mhgives.org/current-projects) for more information regarding this project.

Champion Homes and MHV Promote New Manufactured Home Models

Champion Homes and MHVillage.com Announce Plans to Promote New Manufactured Home Models to Millions of Potential Homebuyers Annually

Champion-LogoChampion Home Builders, Inc. a leading producer of modular and manufactured homes and commercial buildings, and MHVillage.com, the nation’s number one website for finding manufactured homes for sale or rent, announced an exciting new program to connect Champion model homes and local availability with the more than 16 million homebuyers that visit MHVillage.com annually.

MHVillage Registered 2012-11-2Beginning in December 2015, visitors to MHVillage.com will have the ability to search Champion models and floorplans available in any location throughout the United States and immediately connect with authorized Champion retailers and manufactured home communities where those homes are available for purchase or rental. Through its vacant homesite search, MHVillage will also offer homebuyers a convenient way to locate manufactured home communities with vacant sites available to welcome new Champion homes.

“Our relationship with MHVillage reflects Champion’s commitment to meeting the evolving needs of today’s manufactured homebuyer,” said Keith Anderson, President and CEO of Champion Home Builders. “By leveraging the technology platform of MHVillage we have the opportunity to bring Champion models to millions of consumers as well as drive more traffic to our national network of valued retailers and communities.”

Founded in 2004, MHVillage.com is the largest and most active online marketplace for manufactured housing, with listings for over 26,000 homes, 37,000 communities and nearly 94,000 homesites nationwide. Each day, more than 60,000 consumers begin their manufactured home search with MHVillage.

The manufactured housing industry has experienced a resurgence of demand in recent years as prospective homebuyers continue to seek out more affordable, energy-efficient housing options. Both land-lease manufactured home communities and manufactured housing retailers have benefitted from this shift in consumer preferences.

“We’ve seen substantial interest in new manufactured homes from our website visitors,” explained Dan Rinzema, CEO of MHVillage. “By making Champion’s models and floorplans available on MHVillage, we now have the unique ability to match Champion’s innovative home designs with their retailer and community inventory already listed on MHVillage so that the consumer can now easily locate and physically walk-thru the models that interest them.”

Over the past 60 years, Champion Home Builders has grown into a nationwide collection of well-known manufactured housing brands including Atlantic, Dutch, Fortune, Highland Manufacturing, Homes of Merit, Redman, Silvercrest and Titan. As one of the nation’s largest manufactured home builders, Champion is focused on building quality homes, packed with value and personalized with today’s most sought-after amenities.

Champion model homes offer a large selection of décors and professionally-designed features from which to choose. Its new Ultimate Kitchen Two, featuring Whirlpool® appliances and modern touches, is just one example of the designer amenities that consumers will soon be able to view on MHVillage.com.

About Champion Home Builders
Troy, Michigan-based, Champion Home Builders Inc. is a leading brand in off-site residential and commercial construction, which, through its operating subsidiaries, manufactures buildings at 30 facilities in North America and the United Kingdom. Champion-built homes are sold through a network of more than 1,000 builders, retailers, and developers located throughout North America. Champion Commercial Structures, a division of Champion, specializes in multifamily, commercial and industrial modular construction serving developers, builders and large value institutional clients. www.championhomes.com

About MHVillage
Based in Grand Rapids, Michigan, MHVillage Inc. is the nation’s premier online marketplace for buying and selling manufactured homes. Since its inception in 2004, MHVillage has grown to become the number one consumer website for the manufactured housing industry with more than 16 million unique visitors annually. In 2014, over 65,000 homes were sold on MHVillage with a combined transaction value exceeding $2.5 billion. www.mhvillage.com

 

What do MH Retailers and Communities Want?

TONY KOVACHBY: L.A. ‘TONY’ KOVACH:
Manufactured Housing Marketing Sales Management
Publisher of www.MHProNews.com and www.MHLivingNews.com

What do Manufactured Home (MH) Retailers and Communities owners and management want? A one word summary? Success.

What does success look like? In no particular order, among the points that could be named:

  • Profits
  • More sales
  • Happy home owners
  • More referrals
  • Respect
  • Professionalism among team members
  • Motivated, dedicated, dependable team members

We could add to this list the word “more” in front of any of those bullets! We could add ideas like more or “better financing.” But a retailer or community that has those 7 points covered, will be successful.

So the next question becomes, how do you increase those 7 points? How do you enhance your career, location and results?

One word answer? Information. Another way to say it could be “education.” The right information – the right training or “education” – is proven to make owners, managers and team members, more productive, more motivated, more professional and thus more successful.knowledgesharedknowledgemultiplied-15minutesdaily-mhpronews-com-postedMHVillageBlog-

Information and Education – Free or High Return on Investment

Some companies have little or no budget for information and education. For those which fall into that category, free and respected resources like MHProNews.com plus MHLivingNews.com are like an answer to prayer. 15 minutes a day reading or watching videos on each site by team members is a proven way to improve understanding of MH and those performance doing MH. That 15 minutes could be done anytime, day or night, and can be done while drinking, eating or taking that necessary room break with your smart phone, etc..

For those who are looking for formal, professional training, many of the featured writers on MHProNews.com or the people we interview do speaking or training at a corporate or association events.

Successful people in MH are the ones you want training or inspiring your team. That’s what you’ll find on MHProNews.com. Formal training plus that 15 minutes a day reading or watching videos on ManufacturedHomeLivingNews.com is a proven way to better understand what moves customers and why MH is a terrific value. Knowing the facts about MH makes you more confident and thus more effective.

Readers are leaders! Those that invest the time and resources into training will find enhanced success follows.

Use MHVillage to Get More Likes on Facebook

BY: DAWN HIGHHOUSEFacebook Infographic

Did you know that there is an easy way to invite buyers browsing MHVillage to like your Facebook page? There are over 50,000 people on MHVillage every day. By inviting them to like your company page on Facebook, you can continue to engage these motivated home buyers.

The process is simple:

  • Log into your account on MHVillage
  • Click “Edit Sales Center Information”
  • Click “Add a link to your Facebook page”
  • Copy in the link to your Facebook page and click “OK”

Add Facebook

That’s all it takes!

Please note that in order to add your Facebook page, you must have a Pro+ account on MHVillage. If you don’t already have a Pro+ account, the website will walk you through the process to upgrade and then you’ll be able to add your link.

Haven’t created a company Facebook page yet? Here are some reasons you might want to look into it:

According to recent research by Postling, nearly 80% of real estate agents are using Facebook to market their practice and properties.

“Social media has definitely become the wave of the future for real estate advertising,” says Melissa Savenko, a RE/MAX Commonwealth realtor in Richmond, VA’s affluent Fan District. “I use Facebook to promote my listings, to market open houses and to notify other agents and the public about price drops and additional incentives. In this economy, I think many agents have embraced the social media world to promote their brand and their listings because it is free, easy and efficient.”

In addition to offering cost-effective methods of promoting properties, Facebook also offers a range of new opportunities to grow and cultivate a robust community of prospective buyers and sellers.

(For more great tips, read the rest of this article: 5 Best Practices For Real Estate Pros on Facebook on mashable.com)

Facebook link on MHVillage

Get Facebook followers with your MHVillage account

Also be sure to follow MHVillage on Facebook – we’d love to see you there!

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Palm Spring Homes Photographed by Jeffrey Milstein

Small Dreams, Trailer Parks in Palm Springs: Jeffery Milstein Photographer

Though we at MHVillage dislike the “T Word” we love these photos by Jeffrey Milstein entitled Small Dreams, Trailer Parks in Palm Springs.  Here is a bit about the collection from an article in feature shoot by Alison Zavos:

Jeffrey Milstein’s series Small Dreams, Trailer Parks in Palm Springs presents a typology of the post WWII trailers that popped up in Palm Springs, California. Early models were made using surplus sheet metal and the technology developed to make World War II aircraft. Over the years people would add on, remodel, and create mini gardens and decorative statements. Shot from the same straightforward angle, each exterior facade photograph reflects on the nuanced details and expressive personalized touches of their inhabitants.

If you would like to see more of Jeffrey Milstien’s photographs of these beautiful and fun homes in Florida, he has a complete slideshow on his website at www.jeffreymilstein.com.