OKEMOS, Mich. — According to reports from the Manufactured Housing Institute (MHI), Michigan ranks fifth in the nation in new home shipments for the first quarter of 2017, with 1,261 new homes shipped, an increase of nearly 80 percent from the 702 shipments recorded in the first quarter of 2016.
“Our members are seeing interest and sales of new homes like they haven’t experienced in almost a decade,” said Darren Ing, director, Michigan Manufactured Housing Association (MMHA).
For comparison, in 1996, Michigan received more than 12,000 new home shipments; in 2010 325 new homes were delivered to the state.
“The Michigan market has come back tremendously over the past years and communities are playing a large role in that,” said Tim Kuhn, sales manager for Clayton Homes.
One MMHA member in particular — AJR Development — is especially pleased with the renewed interest in manufactured homes.
“In 2017, we licensed a 90-site expansion called Emerald Park in our flagship community, Ridgewood, located in Milford, Michigan. We opened in May of 2017 with more than 20 lots pre-sold. Demand remains very strong and we are seeing double digit monthly home sales in the $85,000-$100,000 range,” said Jerry Ruggirello, managing member, AJR Development.
Reverberations of increased sales go beyond community expansions. For example, HomeFirst, in Birmingham, Mich., needed to hire more people. “As a result of the large increases in traffic across our entire portfolio, we added three home specialist staff to our sales offices to meet the demands of the incoming traffic,” said Danya Mallard, vice president of sales and marketing for HomeFirst.
“With the level of quality product being presented by manufacturers, we expect interest and sales to continue to grow,” Ing said.
MMHA is dedicated to educating the public about the benefits of manufactured and modular home living, connecting people interested in finding a community or home with its members. The Michigan Manufactured Housing Association (MMHA) is one of Michigan’s oldest trade associations, founded in 1941. MMHA is a nonprofit association representing the manufactured home industry in Michigan. MMHA works to improve the image of manufactured and modular housing by educating consumers, media and government about the quality, affordability, design and beauty of the homes. For more information, visit the Michigan Manufactured Housing Association at www.michhome.org. Contact MMHA by mail at 2222 Association Drive, Okemos, MI 48864-5978 or by phone at (517) 349.3300.
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