Category Archives: Updates and MHVillage Information

New Text Feature on MHVillage

MHVillage Offers Sales Professionals New Text Feature to Improve Lead Response Time

MHVfastLeadsIf you’ve been in the sales profession for any amount of time, you understand that key factors in closing a deal include being the first to talk with a potential customer, and ensuring the original response time for a query is as short as possible.

MHVfastLead™ is yet another resource available for MHVillage.com advertisers who want better communication with potential customers.

Professional account holders receive a text message when there is a new sales lead from the site, allowing industry professionals the opportunity for a more immediate response than alerts sent via email, particularly when you’re out in a community.

Enable text lead notifications at no additional charge with a simple change of settings within your account dashboard. First login, then click “Update Your Account Information” on the right side of the page. Days of the week and hours of each day can be designated for receipt of text messages on sales leads from the site.

Easy-to-Use Day & Time Configuration for MHVtextLead

MHVillage recently unveiled the new service, in BETA form, during the 2017 MHI Congress & Expo in Las Vegas.

Here are a few bits of information we considered during the development of MHVfastLead.

  • The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes versus 30 minutes
  • Odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes
  • 43 percent of sales go to the sales professional who was first to respond
  • The odds of a call resulting in a contact with a lead decreases by 10 times within the first hour following lead notification

MHVfastLead text notification works on Android and Apple devices.

The Sales Lead Comes Straight to Your Phone with a Quick Link for Vital Information

Email lead notifications will continue uninterrupted regardless of participation in the MHVfastLead program. Leads received via text will provide the advertiser with an alert that includes the date and time of the inquiry, the name of the interested person and a reminder link for location and details on the home being considered.

So, now you can contact that hot lead, even while they’re still browsing MHVillage. Be the first to register for MHVfastLead, and be the first to land that sale!

Industry Night At The Novi Home Show

You Are Invited:
Industry Night
At The Novi Home Show

Novi Home ShowMMHA will have six manufactured homes on display at the Novi Home Show October 14-16, 2016.

Suburban Collection Showplace
46100 Grand River Ave
Novi, MI 48374

Represented manufacturers will include Champion Home Builders, Skyline, and Clayton Homes. The manufactured homes will be completely decorated and furnished. Over 5,000 Novi Home Show attendees will be able to walk through them and learn about today’s manufactured homes.

Industry Night
October 13, 2016
5-7 p.m.

A special VIP event is being planned for Thursday,MIMHA October 13 from 5-7 p.m. Industry members, legislative and government officials will be invited to preview the homes before the show opens to the public on Friday. Cocktails and hors d’oeuvre will be served.

Please RSVP to Lauri Brantley, 517-349-3300, extension 17 or lbrantley@mmhrcva.org by Tuesday, October 11th.

MMHA Home Showcase is Open to the Public

October 14-16, 2016
Friday 2:00 p.m. – 8:00 p.m.
Saturday 10:00 a.m. -8 :00 p.m.
Sunday 10:00 a.m. – 5:00 p.m.

Business Opportunity:

Within the manufactured home area of the Novi Home Show, booths are available for communities, retailers, lenders and related businesses. 10′ x 10′ booths are available for $750. Only members that have booths will be able to show homes to consumers. Contact the Show Manager Rosalie Lamb to sign up for a booth, (313) 600-5812 or rosaliel@builders.org. Additional information about the Novi Home Show can be found at www.novihomeshow.com
MHVillage.com is proud to be a sponsor of this fantastic event here in our home state of Michigan!

You’ll find a new webpage with all the home/show details:
Click HERE for information
 
We’ve also linked to the page from the MMHA website:
Click HERE for information
 
The MMHA Facebook page is highlighting the home exhibit and offering tickets to win! 
Click HERE for information

MHVillage Listing Home App

MHVillage Listing AppIf you are a professional in the Manufactured Housing industry, MHVillage has created a special app just for you. Find us in the App Store or on Google Play today!

A number of members expressed a need for an easier way to list homes while in the field. They wanted to be able to enter the listing information while walking through the home, easily upload photos from any phone, and be able to add and remove listings from the road! In response, we created the MHVillage listing app.

Managing your listings right from your phone.

Managing your listings right from your phone.

This free app will let you manage your home inventory right from your phone. You can easily create new listings, edit existing listings and remove homes that have sold.

Over Half of MHVillage Traffic is on Mobile

Over 50% of the people shopping for homes on MHVillage are doing so through their phones. We are constantly working on our mobile interface to make it easier for those shoppers to contact you. We currently have a programming team working on making that process simple and effective.

We also wanted to give you, the MHVillage Professional, powerful tools that you can use on your phone. To check out our app, either head over to iTunes or Google Play to download. We would love to hear your comments and suggestions as we further develop these tools, so please, let us know what you think!

Text Leads from MHVillage Mobile!

Did you know that over 50% of the million plus home buyers that shop MHVillage.com each month do so with their phones? That’s why you’ll see regular updates to the mobile version of our website – we want to make sure those buyers are finding your homes as easily as possible!

We are always looking for ways to make it easier for buyers to contact you. We’ve recently added a new feature to the site – text leads! These leads aren’t texted to you, you will see all leads in your email as you always have. Text leads simply allow home buyers who are on their phones to open their text app and request more information, quickly and easily. (Check out the animation below.)

Here’s another great benefit of text leads – every lead you get through text includes the customer’s cell phone number. That’s a powerful tool when getting in touch with buyers!

If you have questions or would like to know more on how to optimize your home listings, email our Customer Service team. We’re happy to help!

text-seller-animated-slide-whole

Rent and Occupancy Reports for the Northeast Region Available

Datacomp Releases 2016 JLT Manufactured Home Community Rent and Occupancy Reports for the Northeast Region

Datacomp, publisher of JLT Market Reports and the nation’s #1 provider of market data for the manufactured housing industry, today announced the publication of its March 2016 manufactured home community rent and occupancy reports for 5 Northeast markets in New York, Maryland and New Hampshire.

Recognized as the industry standard for manufactured home community market analysis for Datacomp logoover 20 years, JLT Market Reports provide detailed research and information on communities located in 87 major housing markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights.

Datacomp’s manufactured housing market data published in the March 2016 JLT Market Reports includes many of the major markets for mobile homes in New York, Maryland and New Hampshire. Together, these manufactured home rent and occupancy reports track 106 “All Ages” and “55+” communities encompassing a total of 23,248 homesites.

2 Homes EntryEach JLT manufactured home community rent and occupancy report published by Datacomp includes detailed information about investment grade communities in the major markets, including number of homesites, occupancy rates, average mobile home community rents and increases, community amenities, vacant sites, and repossessed and inventory homes.

JLT Market Reports also include management insights that rank communities by number of homesites, occupancy rates and highest to lowest rents. Detailed reports show trends in each market with a comparison of March 2016 rents and occupancy rates to March 2015, as well as a historical recap of rents and occupancy from 1996 to date in most markets.

The March 2016 JLT Market Reports for are available for purchase and immediate download online at the Datacomp JLT Market Report website at http://www.datacompusa.com/JLT, or they may be ordered in electronic or printed editions by phone at 800.588.5426. Each fully updated report for mobile home communities is a comprehensive look at investment grade properties within a market, enabling owners and managers, lenders, appraisers, brokers, and other organizations to effectively benchmark those communities and make informed decisions.

About JLT Market Reports

For more than 20 years, countless professionals have trusted JLT Market Reports for timely and accurate management reports on land lease manufactured home communities. JLT Market Reports are currently published for 87 markets nationwide and are recognized as the industry standard for manufactured housing industry data. In 2014, JLT & Associates merged its resources, skills and expertise with Datacomp, the industry’s oldest and largest national manufactured home appraisal company and number one provider of market data for the manufactured housing industry, and MHVillage, the premier website for advertising mobile homes for rent and sale nationwide. For more information, or to purchase complete JLT Market Reports, call 800.588.5426 or visit http://www.datacompusa.com/JLT.

The Model Program to Bring You More Business!

Champion Models can be found on MHVillage.com

Champion Models can be found on MHVillage.com

Last week at the 2016 Tunica Manufactured Housing Show we were excited to to showcase our exciting new program with Champion Home Builders that connects Champion model homes and local availability with the more than 16 million homebuyers that visit MHVillage.com annually.

Visitors to MHVillage.com now have the ability to search Champion models and floorplans available in any location throughout the United States and immediately connect with authorized Champion retailers and manufactured home communities where those homes are available for purchase or rental. Through its vacant homesite search, MHVillage also offers homebuyers a convenient way to locate manufactured home communities with vacant sites available to welcome new Champion homes.

“Our relationship with MHVillage reflects Champion’s commitment to meeting the evolving needs of today’s manufactured homebuyer,” said Keith Anderson, President and CEO of Champion Home Builders. “By leveraging the technology platform of MHVillage we have the opportunity to bring Champion models to millions of consumers as well as drive more traffic to our national network of valued retailers and communities.”

MHVillage Registered 2012-11-2Founded in 2004, MHVillage.com is the largest and most active online marketplace for manufactured housing, with listings for over 26,000 homes, 37,000 communities and nearly 94,000 homesites nationwide. Each day, more than 60,000 consumers begin their manufactured home search with MHVillage.

Champion models and floorplans are searchable in a special section of MHVillage.com, as well as integrated throughout the website browsing experience. Consumers can search through over 600 popular models from various Champion brands, and instantly connect with retailers and communities that sell Champion Homes.

“We’ve seen substantial interest in new manufactured homes from our website visitors,” explained Dan Rinzema, CEO of MHVillage. “By making Champion’s models and floorplans available on MHVillage, we have the unique ability to match Champion’s innovative home designs with their retailer and community inventory already listed on MHVillage so that the consumer can now easily locate and physically walk-thru the models that interest them.”

For retailers and communities selling Champion-branded homes, this means a tremendous increase in sales leads from interested homebuyers, many of whom are in the initial stages of the buying process and have not yet finalized a decision on a specific manufacturer or brand. In 2015, MHVillage delivered over 69,000 sales leads to manufactured home communities and retailers, resulting in sales of more than 2.5 billion.

Over the past 60 years, Champion Home Builders has grown into a nationwide collection of Champion-Logowell-known manufactured housing brands including Atlantic, Dutch, Fortune, Highland Manufacturing, Homes of Merit, Redman, Silvercrest and Titan. As one of the nation’s largest manufactured home builders, Champion is focused on building quality homes, packed with value and personalized with today’s most sought-after amenities.

Champion model homes offer a large selection of décors and professionally-designed features from which to choose. Its new Ultimate Kitchen Two, featuring Whirlpool® appliances and modern touches, is just one example of the designer amenities that consumers will soon be able to view on MHVillage.com.

About Champion Home Builders
Troy, Michigan-based, Champion Home Builders Inc. is a leading brand in off-site residential and commercial construction, which, through its operating subsidiaries, manufactures buildings at 30 facilities in North America and the United Kingdom. Champion-built homes are sold through a network of more than 1,000 builders, retailers, and developers located throughout North America. Champion Commercial Structures, a division of Champion, specializes in multifamily, commercial and industrial modular construction serving developers, builders and large value institutional clients.

About MHVillage
Based in Grand Rapids, Michigan, MHVillage Inc. is the nation’s premier online marketplace for buy or sell a mobile home. Since its inception in 2004, MHVillage has grown to become the number one consumer website for the manufactured housing industry with more than 16 million unique visitors annually. In 2014, over 65,000 homes were sold on MHVillage with a combined transaction value exceeding $2.5 billion.

 

Champion Homes

Over 600 Champion Models, Now on MHVillage

New Model HomesNow, over 16 million consumers will be able to search Champion model homes on MHVillage.com, and instantly connect with communities that have new Champion homes available for sale or rent. With Champion’s innovative design features like the new Ultimate Kitchen Two, and MHVillage’s proven ability to drive qualified traffic to your communities, it’s the model program to bring you more business. Which means if you’re not a current Champion community / retailer, now’s the perfect time to become one.

  • Champion models searchable by MHVillage visitors
  • Models show local availability by geographic area
  • Displays communities with new Champion homes for sale or rent
  • Matches Champion models to communities with vacant sites

Plus: participating Champion Retailers Receive 15% off MHVillage Listing Fees*, plus other great benefits!

Champion-Bartow_Home-1_Kit_2695-1

*Some limitations apply, ask for details*

Insider Interviews Give Powerful, Insights to Savvy MH Pros

Screen Shot 2015-12-09 at 4.11.12 PMBY: L.A. ‘TONY’ KOVACH:
Manufactured Housing Marketing Sales Management
Publisher of www.MHProNews.com and www.MHLivingNews.com

ManufacturedHousingIndustryProfessionalsPhotoCollageInterviewsOne of the most popular features on MHProNews are interviews with successful MHPros. We recently featured MHVillage’s Dan Rinzema. We have a new, in depth interview with giant ELS/EGI Chairman, Sam Zell. Chairman Zell isn’t the only billionaire we’ve published interviews with, as the popular ones we’ve shared with Jim Clayton – both video and written – prove. We feature rising stars too. Consider the plan to shatter the MH “glass ceiling” in HUD Code MH manufacturing. Check out the exclusive interview – A Cup of Coffee with…Lindsey Bostick – to meet the lady being groomed to takeover the leadership of well-established manufactured and modular home producer, Sunshine Homes. Along with other Featured Articles, Industry Voices OpEds, the Daily Business News and more – interviews provide fuel for your career. It’s all found on MHProNews.com. You’ll find general public-focused interviews with home owners, MHPros and other experts on MHLivingNews.com. These two sites are your one-two punch for advancing the deeper understanding of MH that boosts your career.

Tony Kovach is one of the most popular presenters on marketing, management and sales topics in manufactured housing. He'll be featured at the upcoming Tunica Manufactured Housing Show. Photo collage is from his recent presentation to industry pros at the New York Housing Association, photos by Mark Simon.)

Tony Kovach is one of the most popular presenters on marketing, management and sales topics in manufactured housing. He’ll be featured at the upcoming Tunica Manufactured Housing Show. Photo collage is from his recent presentation to industry pros at the New York Housing Association, photos by Mark Simon.

Champion Homes and MHV Promote New Manufactured Home Models

Champion Homes and MHVillage.com Announce Plans to Promote New Manufactured Home Models to Millions of Potential Homebuyers Annually

Champion-LogoChampion Home Builders, Inc. a leading producer of modular and manufactured homes and commercial buildings, and MHVillage.com, the nation’s number one website for finding manufactured homes for sale or rent, announced an exciting new program to connect Champion model homes and local availability with the more than 16 million homebuyers that visit MHVillage.com annually.

MHVillage Registered 2012-11-2Beginning in December 2015, visitors to MHVillage.com will have the ability to search Champion models and floorplans available in any location throughout the United States and immediately connect with authorized Champion retailers and manufactured home communities where those homes are available for purchase or rental. Through its vacant homesite search, MHVillage will also offer homebuyers a convenient way to locate manufactured home communities with vacant sites available to welcome new Champion homes.

“Our relationship with MHVillage reflects Champion’s commitment to meeting the evolving needs of today’s manufactured homebuyer,” said Keith Anderson, President and CEO of Champion Home Builders. “By leveraging the technology platform of MHVillage we have the opportunity to bring Champion models to millions of consumers as well as drive more traffic to our national network of valued retailers and communities.”

Founded in 2004, MHVillage.com is the largest and most active online marketplace for manufactured housing, with listings for over 26,000 homes, 37,000 communities and nearly 94,000 homesites nationwide. Each day, more than 60,000 consumers begin their manufactured home search with MHVillage.

The manufactured housing industry has experienced a resurgence of demand in recent years as prospective homebuyers continue to seek out more affordable, energy-efficient housing options. Both land-lease manufactured home communities and manufactured housing retailers have benefitted from this shift in consumer preferences.

“We’ve seen substantial interest in new manufactured homes from our website visitors,” explained Dan Rinzema, CEO of MHVillage. “By making Champion’s models and floorplans available on MHVillage, we now have the unique ability to match Champion’s innovative home designs with their retailer and community inventory already listed on MHVillage so that the consumer can now easily locate and physically walk-thru the models that interest them.”

Over the past 60 years, Champion Home Builders has grown into a nationwide collection of well-known manufactured housing brands including Atlantic, Dutch, Fortune, Highland Manufacturing, Homes of Merit, Redman, Silvercrest and Titan. As one of the nation’s largest manufactured home builders, Champion is focused on building quality homes, packed with value and personalized with today’s most sought-after amenities.

Champion model homes offer a large selection of décors and professionally-designed features from which to choose. Its new Ultimate Kitchen Two, featuring Whirlpool® appliances and modern touches, is just one example of the designer amenities that consumers will soon be able to view on MHVillage.com.

About Champion Home Builders
Troy, Michigan-based, Champion Home Builders Inc. is a leading brand in off-site residential and commercial construction, which, through its operating subsidiaries, manufactures buildings at 30 facilities in North America and the United Kingdom. Champion-built homes are sold through a network of more than 1,000 builders, retailers, and developers located throughout North America. Champion Commercial Structures, a division of Champion, specializes in multifamily, commercial and industrial modular construction serving developers, builders and large value institutional clients. www.championhomes.com

About MHVillage
Based in Grand Rapids, Michigan, MHVillage Inc. is the nation’s premier online marketplace for buying and selling manufactured homes. Since its inception in 2004, MHVillage has grown to become the number one consumer website for the manufactured housing industry with more than 16 million unique visitors annually. In 2014, over 65,000 homes were sold on MHVillage with a combined transaction value exceeding $2.5 billion. www.mhvillage.com

 

JLT Releases 2015 Reports for Southeast and Southwest Markets

Darren KrolewskiBY: DARREN KROLEWSKI:
Vice President, Marketing & Business Development at Datacomp – Operator of MHVillage.com & Publisher of JLT Rent Surveys
JLT & Associates (JLT), the nation’s #1 market research company for the manufactured housing industry, today announced the publication of its January 2015 manufactured home community rent and occupancy reports for markets in the Southeast and Southwest regions.

Recognized as the industry standard for manufactured housing market data for over 20 years, JLT Rent Surveys provide detailed research and information on communities located in 73 markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights.JLT and Associates

JLT’s manufactured housing market data published in January 2015 includes major markets for mobile homes in Arizona, New Mexico and North Carolina, as well as Kansas City, Las Vegas and Salt Lake City. Together, these manufactured home rent survey reports track 282 “All Ages” and “55+” communities encompassing a total of 74,065 homesites.

Each manufactured home community rent survey published by JLT includes detailed information about investment grade communities in the major markets, including number of homesites, occupancy rates, average mobile home community rents and increases, community amenities, vacant sites, and repossessed and inventory homes.

JLT rent surveys also include management reports that rank communities by number of homesites, occupancy rates and highest to lowest rents. Detailed reports show trends in each market with a comparison of 2015 rents and occupancy rates to 2014, as well as a historical recap of rents and occupancy from 1996 to 2013 in most markets.

The January 2015 JLT rent surveys for are available for purchase and immediate download online at the JLT & Associates website, or they may be ordered in electronic or printed editions by phone at 800.588.5426. Each fully updated report for mobile home communities is a comprehensive look at investment grade properties within a market, enabling owners and managers, lenders, appraisers, brokers, and other organizations to effectively benchmark those communities and make informed decisions.

About JLT & Associates
For more than 20 years, countless professionals have trusted JLT & Associates for timely and accurate management reports on land lease manufactured home communities. JLT Rent Surveys are currently published for 73 markets nationwide and are recognized as the industry standard for manufactured housing industry data. In 2014, JLT merged its resources, skills and expertise with Datacomp, the industry’s oldest and largest national manufactured housing appraisal company, and MHVillage, the premier website for advertising mobile homes for sale and rent in land lease communities. For more information, or to purchase complete JLT Rent Survey reports, call 800.588.5426 or visit http://www.jlt-associates.com