Tag Archives: Branding

The Power of a “Sales Caption”

Are Your Sales Captions as Effective as They Could Be?

sales-captionMHVillage offers a space for a “Sales Caption” on Pro+ Sales Centers, Showcased Communities, Featured Home Listings and Premium Home Listings.

Each one of the above listing types will allow you to enter a sentence that will show above your listing. This is a space for you to offer something that is eye-catching, inviting and will get the customer to click on your add from the search result.

Often, I come across some Showcase Communities or Pro+ Sales Centers in an area that simply are not entering a Sales Caption at all. Then there are the Featured and Premium Listings sellers who enter a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

So, while “Best Value”, “Great Community” or “Beautiful New Home” as a sales caption sounds okay, it’s not really all that inviting or unique. Plus, you would be surprised how many times I have looked at a search result on our site and seen basically the same simple caption on all of the listings in an area.

Also: If you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive home – unless there is a caption line explaining why the home is more whether, it be on land, newly renovated, fully furnished or the like.

So how do you ensure you are getting the most out of your captions?

Here are a few tips:

  1. Research: You want your listings to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details: Try to find something unique about your ad that you can highlight in the caption. Here are some examples:
    • For a home, something like: “Fully furnished, renovated home, with open floor plan”
    • For a community: “Retirement Community with brand new waterfront homes available”
    • For your Company: “Family owned company, with previously owned homes and new homes in stock!”
  3. Current and Updated: One of the benefits of online advertising is you can update your information at any time. So if you have a sale or an incentive highlighted within the sales caption on a listing, be sure and keep that information updated and current.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance updating your sales captions, please feel free to contact our customer service.

Adding a Profile Picture to Your Listings

BY: DAWN HIGHHOUSE

According to LinkedIn your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Did you know you can also add a profile photo to your MHVillage listings?

You can upload your profile photo in the Contact section of your MHVillage listing.

Real Estate Professionals have known for years that you are not just selling the home, you are also selling yourself. Adding a profile picture is a great way to personalize your listings on MHVillage. You can upload your profile photo in the Contact section of your home listings – and to make it easier, we store that photo for you, so you only need to upload it once.

Need help getting a great profile picture? LinkedIn has created a simple slideshow that walks you through the process of how to take your own:

 

MHVillage Sales Pro

Profile Photos – an effective way to brand yourself on every listing on MHVillage.

Looking for even more ways to Brand and Customize your home listings on MHVillage? Download this White Paper on MHVillage Branding.

Or, check out this short video (less than 2 minutes!) on Branding Your Homes on MHVillage.

Have any questions? Send us an email – we are happy to help!

Professional Branding, Half Off Sale (Video)

BY: DAWN HIGHHOUSE

On January 5th, the MHVillage Professional Branding tool goes on sale!

Here’s a short video to show you how it works:

With one click you can add your logo, your sales photo, additional information about your company, additional contact fields (including a link to your website), and a photo gallery of your homes to every MHVillage listing! How do we do it? Our Professional Branding replaces the standard Google ads with your company information.

Normally Branding costs only $2.00 – but from January 5th through January 31, 2015 – branding will be half off! This is a great way to try out this tool on some or all of your listings.

Need help? Just let us know – we’ll be happy to walk you through it.

Your Brand, Your Listings (Whitepaper)

BY: DAWN HIGHHOUSE

Did you know that with one click you can add your company logo, your sales photo, customized information about your company, additional contact fields (including a link to your website), and a photo gallery of your homes to every MHVillage listing? Our Branding tool replaces the standard Google ads with your company information.

Here’s how it works:

When you are entering your listing, just click the Brand My Listing box. We’ll automatically remove the Google ads and fill in the column to the right of the listing with your information, taken from your account.

To get the most out of your Branding your listings, Download the white paper below for more step by step instructions – and as always, let us know if you have any questions. We are always happy to help!

Branding Your Listings

 

 

 

A Quick and Easy Way to Customize Your Listings

BY: DAWN HIGHHOUSE

Here’s a Missed Marketing Opportunity: the Sales Person Photo. You can add a photo or company logo in the contact information of every MHVillage listing. It’s a quick and easy way to customize your listings!

Why Add a Sales Person Photo?NW Home Buyers

I have a Real Estate Agent friend who has said for years: “you are not just selling the home, you are selling yourself.” We know that some of our very best customers come from referrals and word of mouth. When you successfully sell a home to someone and leave them feeling great about the transaction, you have the potential to be referred to their friends, family and neighbors. Using personalization like Sales Person Photos and distinctive logos help people remember you.

Frank HooverSavvy web marketers also know that people love photos. In fact, one of the main things buyers go to see when they come to MHVillage is the photos of available homes. Photos of yourself or your sales office on your home listings not only personalize them, but also help you stand out from the competition. Branding on the web is important. There is a lot of information out there, and as a buyer it’s easy to forget the details. The more branding you can do, the better.

Blue CarpetSpeaking of branding, your Sales Person Photo also makes a big difference in how your listings look if you are using our Branding product. To put it simply, Branding a Listing means remove all other advertisements and replacing it with your information – your other listings, your company information, even an additional website link. You can get more information on how to Brand your listings here: Your Brand, Your Listings and learn more about our Branding sale (running through the end of this month only!) here: Announcing the MHVillage Branding Sale!

Tri-County Home TeamHow Much Does It Cost?

It’s free. This is a feature that is included with every listing. As you are putting in the listing, when you get to the Contact information, just upload the photo – just like you would a home photo.

What if You Don’t Have a Photo of Yourself?

You have a few options:Premier Home Brokers

  1. Take a photo with your phone. The Sales Contact Photo is a small thumbnail, so it doesn’t have to be high-resolution. You can use a free website like picmonkey.com to do a little cropping and editing, and you are good to go!
  2. Some companies use photos of their sales office, for example see the sample of Integrity Mobile Homes below. This is a good second option.
  3. Use a second logo. If your company has different logos you can use one on your Pro+ Sales Center page and another as your Sales Contact. Note: If you are using our Branding Product, you’ll want two different logos in these two spots for the best effect. Feel free to contact us if you need help with this.

Sid DavisThings You Should Know:

  • This is a small thumbnail photo. Keep your photos simple.
  • Uploading business cards or logos with a lot of text in this area does not work well. The text will be far too small to read.
  • Have multiple salespeople in your office? Not a problem! You can load up a different Sales Person Photo on each listing.

If you need assistance with this, or any other aspect of your home listings on MHVillage, please let us know. We are always happy to help!

Sales contact photo

Quick! Web Traffic is Set To Climb, Don’t Miss It!

BY: DAWN HIGHHOUSEsales chart going up

Did you know the most magical time of the year is almost here? No, I am not talking about the holidays – I am talking about the Two Weeks of Web Traffic! You don’t know about the Two Weeks of Web Traffic? Gather ’round, and let me fill you in –

The Two Weeks of Web Traffic

Each year we see a particular trend in website traffic. Starting the day after Christmas, web traffic on MHVillage starts to ramp up. Over the next two weeks, the traffic on the website will increase to over and above the highest traffic day in the previous summer.

Let’s break that down a little – “Web traffic” is simply a term for people using, shopping and browsing MHVillage. So, take the busiest day last summer, when web traffic was at its peak, (we were hitting over 50,000 people per day in July and August,) and starting Dec. 26th we’ll see the daily traffic ramp up to over and above that number during those two weeks following Christmas.

Notice that I keep using the word “ramp.” That’s not by accident. This isn’t a traffic spike, it doesn’t shoot up and then shoot back down. It literally begins to ramp up and set the baseline for the rest of the year. Nor is this a one time thing, this has happened every single year since we started MHVillage in 2004. In fact, each November our tech department does a review of our servers and technical systems, just to make sure that we are ready for the massive increase in traffic!

What’s Going On? Who Are All These Home Buyers on MHVillage?

The Buyer Life Cycle (Click to Enlarge)

The Buyer Life Cycle (Click to Enlarge)

In the manufactured home industry, much like in the Real Estate industry, we tend to think of spring as the time to buy. That may be true, but what that doesn’t take into account is the buying cycle. People don’t decide to buy a home one day and pick one out the next. Typically there is a several month lead time between deciding that it’s time to move and actually making an offer on a home. During those months they are researching properties, and the number one place they look? Online.

Every single day events happen cause people to reconsider where they live: children move out, parents move in, divorce, death, marriage and separation. People get new jobs and raises, and others get laid off. They have to relocate, decide to go to a warmer climate or simply become tired of their neighbors. Even on Christmas Day there are people standing in their living rooms thinking, “I’m not spending another Christmas in this house!” All sorts of things happen, but the holidays act as a bottleneck. Starting in the fall and through Christmas Day, web traffic is a bit sluggish. It doesn’t disappear entirely, (In November we were still averaging 30-40,000 people each day – there were even thousands of people shopping on Thanksgiving!) but it slows down. Once the holidays are over, literally starting on December 26th, people resume their home searches.

How Does This Increase in Traffic Effect You?

To use a surfing analogy, the best time to catch a wave is at the beginning. While it is tempting to sit back and relax through the next week, that’s the last thing you want to do. Now is the time review all of your online marketing. Do an audit of your MHVillage advertising: Are your listings up to date? Have you added a link to your website from MHVillage? Are phone numbers and email addresses correct?

In the next week, here are 5 things you should do on MHVillage:

    1. Make sure your entire inventory is online. I suggest this one a lot, but it is for a simple reason: more home listings = more leads. Remember, Basic listings are free, so it doesn’t cost you anything to get all your homes up and online. (Learn more here.)
    2. Make your Sales Center page Pro+. This one will cost you a little extra if you don’t already have a Pro+ account, (Pro+ accounts are $20 more a month than our standard Pro account.) Once you’ve upgraded your account, add a link to your website. This will not only allow the MHVillage buyers to click over to your site, it will also help in how your company website shows in Google searches. (Learn more here.)
    3. If you have a Community, make it a Showcase. Again, this will cost a bit, (Showcasing starts at $16.) but you want to look your best to all the buyers. Also, home shoppers do not need to log in to view Showcased communities, so that means more people are going to see your information. (Learn more here.)
    4. Review your own website. Once you’ve put links to your site from MHVillage on your listings, Sales Center page and Community, click over and look at your website as a buyer would. Is your website up to date? Is the contact information easy to find? Is there an online form for them to get more information?
    5. Take advantage of our Branding sale. We’ve got a great sale going on right now with 50% off Professional branding for the life of the listing. For just $1.00 you can completely dominate your listings, removing all other ads and adding all your own information. (Learn more here.)

Remember – there is never a contract on MHVillage. We only charge you for the services you use. So feel free to upgrade for a few months, get the boost in traffic and ride the sales wave until spring. You can downgrade at anytime. Need help? Let us know! We can assist your company and make sure you are ready for the two weeks of web traffic!

Announcing the MHVillage Branding Sale!

BY: DAWN HIGHHOUSE

Sale Tags

Four Star Homes on MHVillage.com

Four Star Homes on MHVillage.com

Earlier this week I posted an article about Professionally Branding your homes. Today I have great news! Now through January 31st, you can add Branding to any listing for 50% off the price!

Here’s how it works: Branding is usually an additional $2.00 per home, per month. However, during the sale, we’ve discounted the price to just $1.00. The best part is that you’ll receive that sales price on the listing until you remove it!

Branding your listings means that you can remove all the ads from your home listings and replace them with: information about your company, your company logo, a sales person photo, driving directions to your office, your office hours, additional ways for buyers to contact you and a link to your website! It doesn’t take any additional work, just one click and we take care of the rest for you.

From my article earlier in the week, here is a quick review on how Branding works:

When you are entering your listing, just click the Brand My Listing check box. We’ll automatically remove the Google ads and fill in the column to the right of the listing with your information. To get the most out of your Branding your listings, here are a few tips:

  • The top slot is your Sales Person photo. You upload the sales person in the Contact section of the listing. As you can see on the example on the right, Integrity Mobile Homes uses a photo of their sales office. You can use a personal sales photo or another photo in this slot.
  • The second slot is specifically for your logo.  MHVillage automatically pulls it in from your Sales Center page. Your Sales Center is the page buyers see when they do a search on MHV for dealers and retailers. (Want to see what your Sales Center looks like to buyers? Click here and search for your company. Don’t like what you see? Read on…)
  • The information below your company logo also comes from your Sales Center page. As you can see, MHVillage pulls in your business hours, driving directions, phone number, website and more. This is one of the many reasons it makes sense to insure that your Sales Center on MHVillage is complete and up-to-date. I’ve written step by step instructions for how to update it here: Eight Missed Marketing Opportunities: Your Sales Center Page.
  • The final section will pull in up to four of your other listings. Make sure you have all your inventory listed, and have a great photo of each home.

If you need help, just let us know – we’ll be happy to walk you through it. Want to see Professional Branding in action? Here’s another example of a Branded listing from a Professional on MHVillage:

Davis Homes on MHVillage.com

Davis Homes on MHVillage.com (Click to enlarge)

Your Brand, Your Listings

BY: DAWN HIGHHOUSEBranding example

Did you know that with one click you can add your company logo, your sales photo, customized information about your company, additional contact fields (including a link to your website), and a photo gallery of your homes to every MHVillage listing? Our Professional Branding replaces the standard Google ads with your company information and only costs $2.00.

Here’s how it works:

When you are entering your listing, just click the Brand My Listing box. We’ll automatically remove the Google ads and fill in the column to the right of the listing with your information. To get the most out of your Branding your listings, here are a few tips:

  • The top slot is your Sales Person photo. You upload the sales person in the Contact section of the listing. As you can see on the example on the right, Integrity Mobile Homes uses a photo of their sales office. You can use a personal sales photo or another photo in this slot.
  • The second slot is specifically for your logo.  MHVillage automatically pulls it in from your Sales Center page. Your Sales Center is the page buyers see when they do a search on MHV for dealrers and retailers. (Want to see what your Sales Center looks like to buyers? Click here and search for your company. Don’t like what you see? Read on…)
  • The information below your company logo also comes from your Sales Center page. As you can see, MHVillage pulls in your business hours, driving directions, phone number, website and more. This is one of the many reasons it makes sense to insure that your Sales Center on MHVillage is complete and up-to-date. I’ve written step by step instructions for how to update it here: Eight Missed Marketing Opportunities: Your Sales Center Page.
  • The final section will pull in up to four of your other listings. Make sure you have all your inventory listed, and have a great photo of each home.

If you need help, just let us know – we’ll be happy to walk you through it. Want to see Professional Branding in action? Here’s another example of a Branded listing:

 

Branded Listing Example

 

Promote Your Brand on MHVillage

Your Brand is your Company Image.

Your Brand tells your customers who you are, what you have to offer and what makes you unique. It’s frequently the first impression customers have of your business.

The keystone in your Brand, is of course, your logo. In addition, the colors you chose, the way you write your ad copy, your website – it is all part of your Brand. That is why we have created a new Branding option available on all MHVillage listings. It allows you replace the standard Google and sidebar ads with your own Branding and marketing.  Here’s an example currently on MHVillage:

branding copy

You can add the Branding feature to any or all of your home listings. It is just $2.00 (per home, per month.) We make it easy to get started – it just takes one click of of your mouse! MHVillage will automatically use the Branding and Marketing information you’ve already provided in your account. Want more details?

Check out this article from our newsletter:

NEW! Better Branding for Your Company on MHVillage

Or, just give us a call anytime – we are happy to help!