Tag Archives: business

What is the “Talk To Your Fans Feature” on MHVillage?

talk-to-your-fansMHVillage helps you talk to the customers who have shown interest in your listings!

This is called the “Talk To Your Fans” feature

As you know, our website offers a number of advertising tools to home sellers, community managers and retailers. We also offer shopping tools for home buyers on the site. Home shoppers can set up alerts and save listings they are interested in to their accounts.

 

So who are your “Fans”?

Home buyers have two different ways to become a fan of a listing, community or retail sales center.

1. While searching MHVillage, they can directly click the “Like” option. That saves the listing, community or retail sales center to their account.

2. They can also create an “Ideal Home Search” alert, which will make them a fan of any listing that matches their criteria, (even homes listed after the alert is created).

Once a customer is a “Fan” certain events will trigger automatic updates:

  • Seller lowers the price
  • Photos are updated
  • Description is updated
  • Open House is added
  • Home is marked as “SOLD”
  • Homes are added to the Community or Sales Center

When any of these happen, MHVillage send them an automatic email letting them know.

You can email your Fans directly through the “Talk To Your Fans” tool!

Want to reach out to people who have expressed interest in homes in your area? Here’s how to do it:

 

Click “Talk to your Fans.” This feature is located on your account page to the right side.

 

 

 

 

 

Select which fans you wish to reach out to. You can choose fans of a particular home, or all your fans all at once.

Here you can send an email directly to your interested buyers. There is space for additional information about the home or any buyer incentives you might be offering.

 

 

 

 

The Talk to your Fans tool is incredibly useful since it gives you the opportunity to reach your consumer base directly. This allows you an added opportunity to connect with them and hopefully sell them their next home!

If you have any questions about the Talk to your Fans tool – or anything in your account – send us an email. We are happy to help!

 

Michigan Home Shipments

New-Home-ShipmentsMichigan receives large numbers of new home shipments

OKEMOS, Mich. — According to reports from the Manufactured Housing Institute (MHI), Michigan ranks fifth in the nation in new home shipments for the first quarter of 2017, with 1,261 new homes shipped, an increase of nearly 80 percent from the 702 shipments recorded in the first quarter of 2016.

“Our members are seeing interest and sales of new homes like they haven’t experienced in almost a decade,” said Darren Ing, director, Michigan Manufactured Housing Association (MMHA).

For comparison, in 1996, Michigan received more than 12,000 new home shipments; in 2010 325 new homes were delivered to the state.

“The Michigan market has come back tremendously over the past years and communities are playing a large role in that,” said Tim Kuhn, sales manager for Clayton Homes.

One MMHA member in particular — AJR Development — is especially pleased with the renewed interest in manufactured homes.

“In 2017, we licensed a 90-site expansion called Emerald Park in our flagship community, Ridgewood, located in Milford, Michigan. We opened in May of 2017 with more than 20 lots pre-sold. Demand remains very strong and we are seeing double digit monthly home sales in the $85,000-$100,000 range,” said Jerry Ruggirello, managing member, AJR Development.

Reverberations of increased sales go beyond community expansions. For example, HomeFirst, in Birmingham, Mich., needed to hire more people. “As a result of the large increases in traffic across our entire portfolio, we added three home specialist staff to our sales offices to meet the demands of the incoming traffic,” said Danya Mallard, vice president of sales and marketing for HomeFirst.

“With the level of quality product being presented by manufacturers, we expect interest and sales to continue to grow,” Ing said.

MMHA is dedicated to educating the public about the benefits of manufactured and modular home living, connecting people interested in finding a community or home with its members. The Michigan Manufactured Housing Association (MMHA) is one of Michigan’s oldest trade associations, founded in 1941. MMHA is a nonprofit association representing the manufactured home industry in Michigan. MMHA works to improve the image of manufactured and modular housing by educating consumers, media and government about the quality, affordability, design and beauty of the homes. For more information, visit the Michigan Manufactured Housing Association at www.michhome.org. Contact MMHA by mail at 2222 Association Drive, Okemos, MI 48864-5978 or by phone at (517) 349.3300.

Press Release Provided By:
All Seasons Communications
Gretchen A. Monette, gmonette@allseasonscommunications.com
Phone: (586) 752.6381

Final Input Sought for Fannie Mae, Freddie Mac

The Federal Housing Finance Agency (FHFA) has announced a final request for input on Fannie Mae and Freddie Mac’s (the Enterprises) recently released proposal on Underserved Markets Plans within the “Duty to Serve” program.

Mel Watt, director of the Federal Housing Finance Agency, speaks in Chicago on affordable housing finance initiatives. From left, Paul Mullings, Sr. VP of Single-Family Strategic Business Initiatives for Freddie Mac; Russ Cross, regional manager for community outreach with Wells Fargo, and Sandra Thompson, deputy director in the Division of Housing Mission and Goals for the Federal Housing Finance Agency.

FHFA, the regulator of Fannie and Freddie tasked with enforcing the “Duty to Serve” provision, issued a final implementation rule on Dec. 13, 2016 mandated by the Housing and Economic Recovery Act of 2008.  The statute requires the Enterprises to serve three specified underserved markets – manufactured housing, affordable housing preservation and rural housing in a safe and sound manner for residential properties that serve very low-, low- and moderate-income families.

The rule requires each Enterprise to adopt a three-year Underserved Markets Plan to fulfill this mandate.  FHFA requests public input on the proposed plans through its dedicated web page by July 10, 2017.

It is anticipated that implementation of “Duty to Serve” provisions will create more financing options for potential home buyers, which also would be a benefit for the housing sector, including the manufactured housing industry.

“I strongly encourage stakeholders to submit feedback on Fannie Mae and Freddie Mac’s proposed ‘Duty to Serve Underserved Markets Plans,'” said FHFA Director Melvin L. Watt.  “FHFA will evaluate stakeholder input as part of our review process to ensure that the plans help the Enterprises meet their statutory obligations in a safe and sound manner.”

Each Enterprise will update their “Duty to Serve Underserved Markets Plan” after reviewing public input and FHFA feedback. Each Enterprise’s Duty to Serve Underserved Markets Plan must receive a non-objection from FHFA before becoming effective Jan. 1, 2018.

The objectives in the proposed and final plans may be subject to change based on factors including public input, FHFA comments, compliance with the Enterprises’ Charter Acts, safety and soundness considerations, and market or economic conditions.

New Text Feature on MHVillage

MHVillage Offers Sales Professionals New Text Feature to Improve Lead Response Time

MHVfastLeadsIf you’ve been in the sales profession for any amount of time, you understand that key factors in closing a deal include being the first to talk with a potential customer, and ensuring the original response time for a query is as short as possible.

MHVfastLead™ is yet another resource available for MHVillage.com advertisers who want better communication with potential customers.

Professional account holders receive a text message when there is a new sales lead from the site, allowing industry professionals the opportunity for a more immediate response than alerts sent via email, particularly when you’re out in a community.

Enable text lead notifications at no additional charge with a simple change of settings within your account dashboard. First login, then click “Update Your Account Information” on the right side of the page. Days of the week and hours of each day can be designated for receipt of text messages on sales leads from the site.

Easy-to-Use Day & Time Configuration for MHVtextLead

MHVillage recently unveiled the new service, in BETA form, during the 2017 MHI Congress & Expo in Las Vegas.

Here are a few bits of information we considered during the development of MHVfastLead.

  • The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes versus 30 minutes
  • Odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes
  • 43 percent of sales go to the sales professional who was first to respond
  • The odds of a call resulting in a contact with a lead decreases by 10 times within the first hour following lead notification

MHVfastLead text notification works on Android and Apple devices.

The Sales Lead Comes Straight to Your Phone with a Quick Link for Vital Information

Email lead notifications will continue uninterrupted regardless of participation in the MHVfastLead program. Leads received via text will provide the advertiser with an alert that includes the date and time of the inquiry, the name of the interested person and a reminder link for location and details on the home being considered.

So, now you can contact that hot lead, even while they’re still browsing MHVillage. Be the first to register for MHVfastLead, and be the first to land that sale!

MHVillage to Exhibit at the 2017 Tunica Show for Manufactured Housing

MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, has announced that it will be exhibiting at the 2017 Tunica Show for Manufactured Housing from March 29-31, 2017, in Tunica, Mississippi.

MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, has announced that it will be exhibiting at the 2017 Tunica Show for Manufactured Housing from March 29-31, 2017, in Tunica, Mississippi.

MHVillage Will Exhibit at The 2017 Tunica Show for Manufactured Housing Professionals

As the nation’s largest outdoor manufactured housing show, the 2017 Tunica Show will feature 70 homes on display from 16 prominent manufacturers. Exhibits by over 90 suppliers will represent every facet of the manufactured housing industry, from manufactured home transport and installation, to building materials, financing and professional services.

“We’re excited to once again be a part of this important event for manufactured housing professionals,” said Darren Krolewski, Executive Vice President, Marketing and Business Development. “Every year, the Tunica Show brings together the industry’s best and brightest in the region, and we look forward to demonstrating how the manufactured home retailers and communities in attendance can utilize MHVillage to grow their business.”

Founded in 2004, MHVillage.com is the largest and most active online marketplace for manufactured housing, with listings for over 28,000 homes, 37,000 communities and 2,900 retailers nationwide. More than 20 million consumers begin their home search with MHVillage annually, resulting in sales transactions in excess of $2.5 billion.

With a footprint covering every manufactured housing market, MHVillage will be showcasing their robust lead generation platform, unparalleled traffic generation capabilities, and custom-tailored advertising solutions. MHVillage is uniquely capable of helping manufactured housing industry professionals gain more business online: community owners and managers, retailers, lenders and builder/developers all utilize MHVillage.com to great effect.

Among the advertising products and services MHVillage will be exhibiting at the 2017 Tunica Show is a marketing program for retailers of Champion Home Builders, a leading producer of modular and manufactured homes, that enables visitors to MHVillage.com to search over 600 new home models from the Champion family of brands and immediately connect with authorized Champion retailers and manufactured home communities where those homes are available for purchase or rental.

“There has been tremendous interest on our website for new homes,” commented Krolewski. “Through our relationship with Champion, we have the unique ability to match Champion’s innovative home designs with the retailer and community inventory already listed on MHVillage so that the consumer can easily locate and view the models that interest them.”

The 2017 Tunica Show also marks the first time MHVillage has sponsored the Tunica Show website, lending its online marketing expertise to the successful promotion of the event to manufactured housing professionals nationwide.

Located at the Hollywood and Resorts Casinos in Tunica, Mississippi, the 2017 Tunica Show begins Wednesday, March 29 and continues through Friday, March 31, with an afternoon of pre-show educational seminars on Tuesday, March 28. As an industry trade event, the 2017 Tunica Show is not open to the public.

About MHVillage
Based in Grand Rapids, Michigan, MHVillage Inc. is the nation’s premier online marketplace of manufactured homes for sale and rent. Since its inception in 2004, MHVillage has grown to become the number one consumer website for the manufactured housing industry with more than 20 million unique visitors annually. In 2016, over 78,000 homes were sold on MHVillage with a combined transaction value exceeding $2.5 billion.

About the Tunica Show
Sponsored by the South Central Manufactured Housing Institute, a non-profit trade-association dedicated to the promotion and advancement of the manufactured housing industry in Mississippi and Alabama, the Tunica Show brings together the latest manufactured home designs, the best in suppliers’ offerings and latest in systems-built technology for over 1,900 industry professionals representing in excess of 500 companies.

Media Contacts:
Darren Krolewski
Executive Vice President, Marketing and Business Development
MHVillage
800-397-2158

Dennis Hill
Show Coordinator
Show Ways Unlimited
770-587-3350

Louisville Manufactured Housing Show Expands to Meet Industry Needs

FOR IMMEDIATE RELEASE

2017 Louisville Manufactured Housing Show Set for January 18-20, 2017

L17-logo-LARGE200The need for insightful, accurate and forward-looking information about the manufactured housing industry is the driving force behind recently announced plans for the 2017 Manufactured Housing Show in Louisville, Ky. The 2017 Show will be held January 18-20 at the Kentucky Exposition Center and will feature more homes on display, along with more efficient space for service and supplier exhibits. An expanded schedule providing a full range of educational seminars is also being added to the 2017 program to offer greater business opportunities to attendees.

The Show is sponsored by the Midwest Housing Federation, including its five member organizations: the Illinois Manufactured Housing Association, the Indiana Manufactured Housing Association, the Kentucky Manufactured Housing Institute, the Michigan Manufactured Housing Association, and the Ohio Manufactured Homes Association. Leaders of the industry’s retail, builders/developers, installation, and community management sectors will share their experiences and knowledge about all levels of affordable homes, from HUD-Code homes to spectacular systems-built housing.

“The Louisville Show has seen a significant evolution into the manufactured housing industry’s premier indoor housing forum, drawing an ever-increasing turnout from more than 842 different companies across all sectors of the housing industry,” says Dennis Hill, Show Coordinator. “Positive feedback and input from attendees is helping us ensure that the 2017 Show will be even better and offer attendees outstanding opportunities to benefit directly from their overall Show experience. With the Show scheduled the first month of 2017, it will ensure that inventory will be delivered in time for the early selling season and that everyone can be ready for the start of warm weather sales.”

As an added benefit, the 2017 Show will feature a much wider range of educational seminars tailored to provide real learning opportunities that directly improve business strategies and marketing outreach efforts. “What we’re doing with the 2017 Show is to spread the seminars and workshops from just two days to all three days of the Show, along with moving the seminars from 8 a.m. to 10 a.m. each day,” stated Ken Rishel, director of Rishel Consulting Group LLC and chairman of the Show’s educational programming. “This change will give us a total of 6 seminars/workshops during the Show and give attendees more time to visit and see the homes and exhibits, while also allowing us to provide more meaningful and relevant information to attendees.”

The seminars will also focus on bringing in “more outside-the-industry” experts who can provide really important information on key initiatives that attendees need to adopt to be more successful in their day-to-day business activities,” Rishel noted. “We’ll move from the basics of marketing and advertising on the first day of the seminar schedule, to sales and financing strategies on the second day, to the third day’s look at what national issues and trends the industry needs to anticipate and incorporate to be more successful. “Our ultimate goal with the seminars and workshops is to expand our industry’s education and adoption of smarter business strategies in order to expand and accelerate our successes in the housing marketplace,” Rishel stated.

The 2017 Show will be held at the Kentucky Exposition Center, with the Crowne Plaza Hotel serving at the Show headquarters hotel. “With the Louisville Airport a mere 3 minutes from the Exposition Center, there is not a more convenient show site,” Hill noted. “The people attending the Louisville Manufactured Housing Show are motivated to purchase homes and services,” Hill stated. “They have invested their time and money to be part of this unique show and they are decision-makers or have the ear of decision-makers. And January is the perfect time to get the industry’s new sales year started. They are ready to do business and you need to be there!”

The Show’s ongoing enhancement activities and initiatives will be announced as developments occur. The Show’s new web site at www.TheLouisvilleShow.com will include all relevant information and registration instructions beginning in early July, along with regularly updated announcements regarding exhibits, seminars and other Show-related items in industry publications and informational platforms.

Dennis Hill may be reached at 770-587-3350 or showways@bellsouth.net.

Questions relating to this press release should be directed to Bruce Savage at 202-664-4512 or bas0707@live.com.

KECnightLG

What do MH Retailers and Communities Want?

TONY KOVACHBY: L.A. ‘TONY’ KOVACH:
Manufactured Housing Marketing Sales Management
Publisher of www.MHProNews.com and www.MHLivingNews.com

What do Manufactured Home (MH) Retailers and Communities owners and management want? A one word summary? Success.

What does success look like? In no particular order, among the points that could be named:

  • Profits
  • More sales
  • Happy home owners
  • More referrals
  • Respect
  • Professionalism among team members
  • Motivated, dedicated, dependable team members

We could add to this list the word “more” in front of any of those bullets! We could add ideas like more or “better financing.” But a retailer or community that has those 7 points covered, will be successful.

So the next question becomes, how do you increase those 7 points? How do you enhance your career, location and results?

One word answer? Information. Another way to say it could be “education.” The right information – the right training or “education” – is proven to make owners, managers and team members, more productive, more motivated, more professional and thus more successful.knowledgesharedknowledgemultiplied-15minutesdaily-mhpronews-com-postedMHVillageBlog-

Information and Education – Free or High Return on Investment

Some companies have little or no budget for information and education. For those which fall into that category, free and respected resources like MHProNews.com plus MHLivingNews.com are like an answer to prayer. 15 minutes a day reading or watching videos on each site by team members is a proven way to improve understanding of MH and those performance doing MH. That 15 minutes could be done anytime, day or night, and can be done while drinking, eating or taking that necessary room break with your smart phone, etc..

For those who are looking for formal, professional training, many of the featured writers on MHProNews.com or the people we interview do speaking or training at a corporate or association events.

Successful people in MH are the ones you want training or inspiring your team. That’s what you’ll find on MHProNews.com. Formal training plus that 15 minutes a day reading or watching videos on ManufacturedHomeLivingNews.com is a proven way to better understand what moves customers and why MH is a terrific value. Knowing the facts about MH makes you more confident and thus more effective.

Readers are leaders! Those that invest the time and resources into training will find enhanced success follows.

How to Get the Most Out of Your MHVillage PPC Ad

BY: DAWN HIGHHOUSE

Jason Adams and I recently created several videos about Pay Per Click (PPC) Ads on MHVillage:

Learn all About Pay Per Click (PPC) Ads

How to Run a PPC Ad Campaign

and now, the final video in the series:

How to Get the Most of Your MHVillage PPC Ad

In this video learn how to see if your ad is successful. We’ll also show you how to understand your statistics and make updates and changes to your campaign.

Bonus: Want to try it out for yourself? In the month of June,we’ll give people trying their first PPC ad a $50 credit to their account!

How to Run a PPC Ad Campaign

BY: DAWN HIGHHOUSE

Jason Adams and I recently created a video, Learn all About Pay Per Click (or PPC) ads. That video walked you through what a PPC ad is and who can use them on MHVillage. Now, here’s the second video in the series. This second short video (1.54 min.) will take you through the ad creation process, and then, how to maintain your PPC campaign. Want to know how it all works? Check this out:

Your MHVillage PPC Campaign

(BONUS: Watch until the end for a special promotion we are running for new PPC ads in month of June!)