Tag Archives: facebook

Use MHVillage to Get More Likes on Facebook

BY: DAWN HIGHHOUSEFacebook Infographic

Did you know that there is an easy way to invite buyers browsing MHVillage to like your Facebook page? There are over 50,000 people on MHVillage every day. By inviting them to like your company page on Facebook, you can continue to engage these motivated home buyers.

The process is simple:

  • Log into your account on MHVillage
  • Click “Edit Sales Center Information”
  • Click “Add a link to your Facebook page”
  • Copy in the link to your Facebook page and click “OK”

Add Facebook

That’s all it takes!

Please note that in order to add your Facebook page, you must have a Pro+ account on MHVillage. If you don’t already have a Pro+ account, the website will walk you through the process to upgrade and then you’ll be able to add your link.

Haven’t created a company Facebook page yet? Here are some reasons you might want to look into it:

According to recent research by Postling, nearly 80% of real estate agents are using Facebook to market their practice and properties.

“Social media has definitely become the wave of the future for real estate advertising,” says Melissa Savenko, a RE/MAX Commonwealth realtor in Richmond, VA’s affluent Fan District. “I use Facebook to promote my listings, to market open houses and to notify other agents and the public about price drops and additional incentives. In this economy, I think many agents have embraced the social media world to promote their brand and their listings because it is free, easy and efficient.”

In addition to offering cost-effective methods of promoting properties, Facebook also offers a range of new opportunities to grow and cultivate a robust community of prospective buyers and sellers.

(For more great tips, read the rest of this article: 5 Best Practices For Real Estate Pros on Facebook on mashable.com)

Facebook link on MHVillage

Get Facebook followers with your MHVillage account

Also be sure to follow MHVillage on Facebook – we’d love to see you there!

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Check us out on Facebook

Did you know that MHVillage is on Facebook?   Each week we keep you updated on the hottest industry news, upcoming manufactured housing events and recent updates to the MHV website.  We get comments all the time – even from buyers looking to buy mobile homes!  Take a look now and follow our Facebook page to see the latest.  (Note: You don’t have to have an account to see the page.)

2009 In Review – Another Great Year!

January is the perfect time to look back and reflect on the past year.  It may surprise you to learn that despite all the dire predictions about the economy of 2009, traffic of interested home buyers on MHVillage continued to grow.  In fact, there were 5,239,483 visits to MHVillage in 2009 – that’s up 23% from 2008! Each year more and more people use the internet to start their search for homes, and those looking for manufactured housing start on MHVillage.

In addition to record amounts of browsers on the site, there were hundreds of upgrades and additions to MHVillage over 2009.  We’ve added a number of new services, products and tools to help you sell your homes.  Let’s take a look at just a few of what the year had to offer:

  • A New MHVillage Look – January 2009 brought a whole new streamlined appearance to MHVillage.  Some of the many improvements were slide-shows for home photos, larger floor plans, and more call to action email links on listings and communities.  We also made it easier to list homes, add photos and update company information.
  • Unlimited photos for Premium listings

  • Unlimited Photos on Premium Listings – Premium listings used to have a maximum of 10 photos. In 2009 we made it Unlimited!  Remember – buyers love to see photos of homes!
  • Bold, Italics and other Text Tools Added to Home Descriptions – No more cut and paste! We added new tools so you can write your perfect home descriptions and highlight your sales promotions right on MHV.
  • Phone Numbers for Showcased Communities – In February 2009 phone numbers began to display on Showcased communities.  Now these communities could start getting calls directly from MHVillage browsers who wanted to know more about their homes.
  • Track “Email a Friend” Statistics – Ever wonder how many times someone emails a friend or family member about your listings?  If they do it through MHVillage, we now track how many of those emails are being sent right on your statistics page.
  • Free Internet Marketing Kit – We want you to succeed online, so we added great articles and information about internet marketing to your Pro account.  Just download them straight from your Pro account – for free!
  • MHVillage on Facebook – We started our Facebook page in May, by the end of 2009 MHVillage had 175 fans.  Every week we have comments from folks interested in manufactured housing.  We’ve also added a number of tools right on your listings and communities so you can add them to your own Facebook, Twitter or other social networking sites.
  • Chat with MHVillage – Have a question?  Need some help?  Just click the new chat icon in the upper left corner of most pages on MHV.  Now with just a click of that button you can quickly contact a customer service person when you need one.

    New Amenities Added to Showcased Communities

  • New Expanded Features on Showcased Communities – Want to really show your community off to its full advantage?  We added all these to Showcased communities:  Planned Social Activities, Gated, On site Staff, Waterfront, Boat/RV Storage. Fitness Center, Laundry Facilities, Library, Billiards, Golf Course, Shuffleboard, Tennis, Basketball, Volleyball, Bocce Ball, Horseshoes, Whirlpool, Sauna, or a Spa.  Log in and just check the ones that describe your community.
  • Communities Can Now Upload Their Brochure – As easy as adding a photo, Showcased communities can now also upload their sales brochure.
  • Homes for Rent Navigation Tools Added – Easier searches added to the web site so people can find available rental homes.
  • Listing Compliance – Per the request of some of our California Professionals, we’ve made the serial number more visible and added a field for a Department of Housing number.  Not sure what the regulations are in your state?  Be sure and check with your state manufactured housing association or regulators of sales in your state.
  • Contact Your Fans on MHVillage

  • “Watch This” on MHVillage – Added at the end of 2009, the new “Watch This” system allows home buyers to keep track of homes, communities, or retail locations and be automatically notified via email when they are updated.  Plus, you can now send messages to your fans at any time by logging in and clicking the “Talk To Your Fans” link.

These are just a few of the updates we’ve done to MHVillage, there are plenty more to come in 2010! Have a great idea for the site? Just email us and let us know!

Make Social Networking Work for You!

Did you know that:

  • Facebook is now the fourth most visited website in the world. (TechCrunch 2009)
  • 75% of US on-line adults are active on-line social participators. (Forrester, 2008)
  • Users put great trust in their social networks. One-half of respondents said they considered information shared on their networks when making a decision. (eMarketer, October 2009)
  • 90% of buyers now start their home search process on the Internet. (NAR Nov. 2009)

If you are not using online social networking tools, I understand. They can seem confusing and complicated, but in today’s world, they are creating too many great sales opportunities to ignore.

Not that long ago there were only a few ways to contact potential home buyers – you could send out direct mail, have on location sales events, use very expensive classified or display newspaper ads, or even start cold calling and “dialing for dollars.” All are expensive and time consuming. The beauty of social networking is that it allows you to connect with potential customers easily, again and again, and at a very low cost.

Social networking is defined as any web service that “promotes interaction between people who share a common interest.” Examples include chat, instant messaging, email, video and photo sharing, blogging, electronic newsletters and so on. It allows people to share information electronically, (including sales promotions, open houses, recent listings, special offers and more) with prospects who are already interested.

Social networking is much less expensive and far more targeted than traditional marketing. For instance, what would you pay to be able to open the newspaper to your circled classified ad and put it right on the kitchen table of someone who you knew was already interested in buying a manufactured home? Using social networking sites and tools you can, and at almost no cost!

The key is to use social networking tools to link all your individual marketing campaigns into one large marketing net in order to capture as many prospects as possible from as many angles possible.

One example is to add a link on your company’s website inviting prospects to join your Facebook page. You do have a Facebook page, right? Then use the tools on MHVillage to quickly and easily post all of your listings to your Facebook and other social networking pages so that those prospects are regularly notified when new listings become available. By the way, the MHVillage Facebook page receives messages just about every day from prospects interested in manufactured homes. It really does work!

If you’re still using classified newspaper ads, make sure to add a link to your online home listings. Classified ads are expensive, but at least they can send prospects to your full page MHVillage listing, which includes much greater detail and all your color photos. Once at MHVillage, your prospect can then easily view and track your listing with our new Social Networking tool called “Watch This”.

“Watch This” allows buyers to track and follow homes on MHVillage with just one click by becoming “Fans” of your listings (or your community or company). We’ll automatically notify your “Fans” of any changes to your listings such as new photos, open houses, or price reductions, and you can send emails directly to your fans as well – all at no cost.

Another great example of creating a marketing net is a community manager who holds a weekend sales event with open houses on five homes in his community. He does all the traditional open house signs and takes out ads in his local paper. However, in his ads he goes one step further and includes the MHVillage listing numbers of his homes so that prospects can easily view the additional color photos and detailed descriptions of his homes and his community. In addition, two weeks before the event he posts the event and the listings to his Facebook page, and he places MHVillage Open House notifications on his listings, so they display at the very top of web search results. This also triggers MHVillage to instantly notify all of his “Fans” of the big event. He even follows up by sending a reminder email to those Fans the day before the open house.

The results are outstanding. A record number of prospects show up on-site. Not only locals, but several families from well over 100 miles away who are planning to relocate to the area and already searching on the internet. Three of the five homes are actually sold that weekend, and he’s personally met five additional qualified prospects. Coordinating all the marketing activities and tying them together with the Social Networking tools was the key to success.

Our prospects are using the Internet and they’re using their Social Networks to shop for homes. Our competitors in the site-built world have adapted and have a large head start on us. Social Networking tools are effective at increasing sales and are available at costs far less than traditional print advertising. Ignore them at your own risk.