Tag Archives: home listings

What is the “Talk To Your Fans Feature” on MHVillage?

talk-to-your-fansMHVillage helps you talk to the customers who have shown interest in your listings!

This is called the “Talk To Your Fans” feature

As you know, our website offers a number of advertising tools to home sellers, community managers and retailers. We also offer shopping tools for home buyers on the site. Home shoppers can set up alerts and save listings they are interested in to their accounts.

 

So who are your “Fans”?

Home buyers have two different ways to become a fan of a listing, community or retail sales center.

1. While searching MHVillage, they can directly click the “Like” option. That saves the listing, community or retail sales center to their account.

2. They can also create an “Ideal Home Search” alert, which will make them a fan of any listing that matches their criteria, (even homes listed after the alert is created).

Once a customer is a “Fan” certain events will trigger automatic updates:

  • Seller lowers the price
  • Photos are updated
  • Description is updated
  • Open House is added
  • Home is marked as “SOLD”
  • Homes are added to the Community or Sales Center

When any of these happen, MHVillage send them an automatic email letting them know.

You can email your Fans directly through the “Talk To Your Fans” tool!

Want to reach out to people who have expressed interest in homes in your area? Here’s how to do it:

 

Click “Talk to your Fans.” This feature is located on your account page to the right side.

 

 

 

 

 

Select which fans you wish to reach out to. You can choose fans of a particular home, or all your fans all at once.

Here you can send an email directly to your interested buyers. There is space for additional information about the home or any buyer incentives you might be offering.

 

 

 

 

The Talk to your Fans tool is incredibly useful since it gives you the opportunity to reach your consumer base directly. This allows you an added opportunity to connect with them and hopefully sell them their next home!

If you have any questions about the Talk to your Fans tool – or anything in your account – send us an email. We are happy to help!

 

Perfecting Your Home Description

home-descriptionThe description in your listing can make all the difference!

This space is where we invite you to give a detailed description of the home.

Something we see quite a bit on MHVillage is home sellers using the description area to either list additional details (sometimes the same features already selected and listed in the home features section) or enter nothing at all.

We have found that this is simply not as effective as taking the time to give the shopper more information about the home, the community it is within and any other details that might make this home stand out from the crowd.

Here are some examples of actual home descriptions on MHVillage:

Option 1:

    The description has no word limit, yet this seller only included 2 sentences about the home.

Option 2:

 This seller took the time to walk the buyer through the home describing each room!

The difference in these two listings is crystal clear. One of the sellers took the extra steps to really show off what this home has to offer, while the other seems like they tried to list the home as quickly as possible, not really giving much information.

 

It is important to remember, a lot of home buyers are looking at tons of listings and a good number of these buyers are looking at homes in another state. So by giving them more information in your ad, you are setting them up to be interested enough to contact you for a tour, or for even more information. Which is the whole point in advertising in the first place!

 

 

Now, there are plenty of different ways you can use this space from a marketing stand point. You can follow the two examples mentioned in this article or you can write it more in the style of a newspaper article where it’s in paragraph format. Either way you want to be able to give the buyer the experience of walking through the home, noting all of the details that matter to a home owner. We found that the ads where you can tell that the seller took the time to describe the home, keeps buyers interested and eventually gets them to contact the seller.

So, no matter what your style of advertising is, it’s important to share with the buyer why they should consider your home over all of the other options out there. Why not take the time to use this space to your benefit?

We try to give you all of the tools you need to go the extra mile in your advertising, but if you find you have some questions about what features you have on MHVillage, give us a call or an email today! We are happy to help.

 

The Power of a “Sales Caption”

Are Your Sales Captions as Effective as They Could Be?

sales-captionMHVillage offers a space for a “Sales Caption” on Pro+ Sales Centers, Showcased Communities, Featured Home Listings and Premium Home Listings.

Each one of the above listing types will allow you to enter a sentence that will show above your listing. This is a space for you to offer something that is eye-catching, inviting and will get the customer to click on your add from the search result.

Often, I come across some Showcase Communities or Pro+ Sales Centers in an area that simply are not entering a Sales Caption at all. Then there are the Featured and Premium Listings sellers who enter a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

So, while “Best Value”, “Great Community” or “Beautiful New Home” as a sales caption sounds okay, it’s not really all that inviting or unique. Plus, you would be surprised how many times I have looked at a search result on our site and seen basically the same simple caption on all of the listings in an area.

Also: If you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive home – unless there is a caption line explaining why the home is more whether, it be on land, newly renovated, fully furnished or the like.

So how do you ensure you are getting the most out of your captions?

Here are a few tips:

  1. Research: You want your listings to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details: Try to find something unique about your ad that you can highlight in the caption. Here are some examples:
    • For a home, something like: “Fully furnished, renovated home, with open floor plan”
    • For a community: “Retirement Community with brand new waterfront homes available”
    • For your Company: “Family owned company, with previously owned homes and new homes in stock!”
  3. Current and Updated: One of the benefits of online advertising is you can update your information at any time. So if you have a sale or an incentive highlighted within the sales caption on a listing, be sure and keep that information updated and current.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance updating your sales captions, please feel free to contact our customer service.

“Location. Location. Location.” – Details Make the Difference!

We all know the age old saying “Location. Location. Location.” Are you promoting all the location benefits of your Homes or Community in your ads?

Know Your Location Benefits

“Promote your location benefits” means telling potential buyers or residents all about your area. Keep in mind, a large percentage of the buyers on MHVillage are from out of state, so they may not be as familiar with your area. Of course you want people to know about home features and community amenities, but don’t forget to include information about the local area too!

For instance, if your community is in a great school system, that can appeal to families. If your community or home is located near a popular urban city or a shopping center, or even popular restaurants and bars, those can be valuable features to a home buyer who wants to be social and on the scene. Access to bus lines can also be important

 

And don’t forget about those retirees looking for a nice quite place to call home!  

 


If your community or home has access to a beautiful body of water, or is a short distance from a relaxing park or hiking trail, you’ll want to be sure and include that information too. Even if you aren’t an “age qualified” community – you just might have the perfect home for a home buyer looking to retire. All of these details give the buyer a better idea of what their day to day would look like, which might be the little extra nudge they need to give you a call!

 

How to Advertise Your Location Benefits

MHVillage has Description sections for both home listings and communities. (Sales centers too, but that’s for another article all together!) This is the perfect place to tell people the wonderful features of your area. There is no word limit and home buyers on the site really do read them. The more information you provide, the easier it is for a buyer to sell themselves right from your online ad!

As always we are here to help, so if you would like to have one of our account reps review your home or community ads for you, just give us a call or email and we can set up a time to go through it all!

MHVillage Listing Home App

MHVillage Listing AppIf you are a professional in the Manufactured Housing industry, MHVillage has created a special app just for you. Find us in the App Store or on Google Play today!

A number of members expressed a need for an easier way to list homes while in the field. They wanted to be able to enter the listing information while walking through the home, easily upload photos from any phone, and be able to add and remove listings from the road! In response, we created the MHVillage listing app.

Managing your listings right from your phone.

Managing your listings right from your phone.

This free app will let you manage your home inventory right from your phone. You can easily create new listings, edit existing listings and remove homes that have sold.

Over Half of MHVillage Traffic is on Mobile

Over 50% of the people shopping for homes on MHVillage are doing so through their phones. We are constantly working on our mobile interface to make it easier for those shoppers to contact you. We currently have a programming team working on making that process simple and effective.

We also wanted to give you, the MHVillage Professional, powerful tools that you can use on your phone. To check out our app, either head over to iTunes or Google Play to download. We would love to hear your comments and suggestions as we further develop these tools, so please, let us know what you think!

Effective Marketing Strategies for the Web (Webinar)

BY: DAWN HIGHHOUSE

Recently I had the honor of presenting at the joint MHCA and MHIA 2015 Conference. It was a wonderful event! When I returned to the office, I made a recording of the presentation for those of you who are outside of Arizona or unable to attend. Want to learn how to create home listings for the web that will get you the best leads? Want to learn the number one thing that buyers click on? Grab a cup of coffee and a notebook and get the inside scoop:

Thank you, once again, to MHCA and MHIA for being such wonderful hosts.
MHCA MHIA logos

Adding a Profile Picture to Your Listings

BY: DAWN HIGHHOUSE

According to LinkedIn your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Did you know you can also add a profile photo to your MHVillage listings?

You can upload your profile photo in the Contact section of your MHVillage listing.

Real Estate Professionals have known for years that you are not just selling the home, you are also selling yourself. Adding a profile picture is a great way to personalize your listings on MHVillage. You can upload your profile photo in the Contact section of your home listings – and to make it easier, we store that photo for you, so you only need to upload it once.

Need help getting a great profile picture? LinkedIn has created a simple slideshow that walks you through the process of how to take your own:

 

MHVillage Sales Pro

Profile Photos – an effective way to brand yourself on every listing on MHVillage.

Looking for even more ways to Brand and Customize your home listings on MHVillage? Download this White Paper on MHVillage Branding.

Or, check out this short video (less than 2 minutes!) on Branding Your Homes on MHVillage.

Have any questions? Send us an email – we are happy to help!

Professional Branding, Half Off Sale (Video)

BY: DAWN HIGHHOUSE

On January 5th, the MHVillage Professional Branding tool goes on sale!

Here’s a short video to show you how it works:

With one click you can add your logo, your sales photo, additional information about your company, additional contact fields (including a link to your website), and a photo gallery of your homes to every MHVillage listing! How do we do it? Our Professional Branding replaces the standard Google ads with your company information.

Normally Branding costs only $2.00 – but from January 5th through January 31, 2015 – branding will be half off! This is a great way to try out this tool on some or all of your listings.

Need help? Just let us know – we’ll be happy to walk you through it.

Your Brand, Your Listings (Whitepaper)

BY: DAWN HIGHHOUSE

Did you know that with one click you can add your company logo, your sales photo, customized information about your company, additional contact fields (including a link to your website), and a photo gallery of your homes to every MHVillage listing? Our Branding tool replaces the standard Google ads with your company information.

Here’s how it works:

When you are entering your listing, just click the Brand My Listing box. We’ll automatically remove the Google ads and fill in the column to the right of the listing with your information, taken from your account.

To get the most out of your Branding your listings, Download the white paper below for more step by step instructions – and as always, let us know if you have any questions. We are always happy to help!

Branding Your Listings