BY: DAWN HIGHHOUSE
As we round out the end of January, I have one question for you:
Are you ready for 2014 manufactured home buyers?
As we ramp up into spring, now is the time to review your company online. How does your company website look? Is it easy to find? Are your home listings online? If you own a community, can potential residents find information about it online as well? As for why it matters, take a look at this quote from Google:
Real estate professionals know that their customers are uber-connected and informed. Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. In fact, real estate related searches on Google.com grew 22% year-over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% year-over-year from 2011 to 2012.
(Source: The Digital House Hunt, Consumer and Market Trends in Real Estate)
There are a number of simple first steps you can do right now to get started:
Do Your Own Google Searches –
Did you know that 69% of home shoppers who take action on a website begin their research with a local term, i.e. “Mobile Homes for Sale in Miami”? on a search engine?* Remember, many buyers might not know the name of your company (yet) but they know where they want to live. Do some searches – does your website come up? If not, adding links to your site on other webpages might help. Here’s how to do it on MHVillage:
Missed Marketing Opportunity – Link to Your Website
Critique Your Website –
Take a look at your website. Is it up-to-date? Better yet, ask a trusted friend who has never seen your site to look it over. Is it easy to find information? Can buyers contact you through the site?
If you don’t have a website, did you know MHVillage offers a customizable webpage that displays your listings for you? You can even create your own web address. Here’s how:
Eight Missed Marketing Opportunities – Your Sales Center on MHVillage
Don’t Forget Mobile!
Did you know that 89% of new home shoppers use a mobile search engine at the onset and throughout their research?** Have you checked how your website looks on a smart phone? The MHVillage mobile website for buyers receives over 6,000 views per day. Grab a smart phone and take a look. Some sites look great on phones, others don’t. While you are at it, make sure people can easily click links and navigate through your site on their phone. Things that work great on desktop computers don’t always translate well to mobile.
Spend a little time acting like a buyer. If you were looking to buy a manufactured home in your area, what would you do? What would you look for? Remember, the internet is constantly changing and more and more people are using it. In fact, real estate related searches on Google.com have grown 253% in the past 4 years!* The web is just as popular with people looking for manufactured homes – there are now 50,000 people on MHVillage per day! Take a little time to look at your online presence now and it will pay off this spring!
*Source: The Digital House Hunt, Consumer and Market Trends in Real Estate
**Source: Google & Compete Home Shopper Mobile Survey, 2012