Tag Archives: MHVillage

What is the “Talk To Your Fans Feature” on MHVillage?

talk-to-your-fansMHVillage helps you talk to the customers who have shown interest in your listings!

This is called the “Talk To Your Fans” feature

As you know, our website offers a number of advertising tools to home sellers, community managers and retailers. We also offer shopping tools for home buyers on the site. Home shoppers can set up alerts and save listings they are interested in to their accounts.

 

So who are your “Fans”?

Home buyers have two different ways to become a fan of a listing, community or retail sales center.

1. While searching MHVillage, they can directly click the “Like” option. That saves the listing, community or retail sales center to their account.

2. They can also create an “Ideal Home Search” alert, which will make them a fan of any listing that matches their criteria, (even homes listed after the alert is created).

Once a customer is a “Fan” certain events will trigger automatic updates:

  • Seller lowers the price
  • Photos are updated
  • Description is updated
  • Open House is added
  • Home is marked as “SOLD”
  • Homes are added to the Community or Sales Center

When any of these happen, MHVillage send them an automatic email letting them know.

You can email your Fans directly through the “Talk To Your Fans” tool!

Want to reach out to people who have expressed interest in homes in your area? Here’s how to do it:

 

Click “Talk to your Fans.” This feature is located on your account page to the right side.

 

 

 

 

 

Select which fans you wish to reach out to. You can choose fans of a particular home, or all your fans all at once.

Here you can send an email directly to your interested buyers. There is space for additional information about the home or any buyer incentives you might be offering.

 

 

 

 

The Talk to your Fans tool is incredibly useful since it gives you the opportunity to reach your consumer base directly. This allows you an added opportunity to connect with them and hopefully sell them their next home!

If you have any questions about the Talk to your Fans tool – or anything in your account – send us an email. We are happy to help!

 

New Feature: The MHVFastLead

Have you checked out the latest feature on MHVillage?

The MHVFastLead!

MHVFastLead sends you a text instantly when you get a lead.

Lead response time is essential. With this new feature you can respond to customers almost instantly – and hopefully while they are still looking at your ad!

You can customize when you receive alerts. You choose the days and time of day you want text notifications of leads sent to your phone.

Check out this video for more information on how to start using this feature:

 

Marketing to the Retirement-Age Consumer

 

The marketing and advertising world is ever changing, and something we hear quite a bit is that you have to keep on top of the next generation, making sure everything is new, exciting and changing with the time.

While these are important factors, in our industry it’s also important to maintain and customize your advertising to the generations that are looking to retire!

Some key details about your community, your home, or the area your home is located can be ideal for a retirement-age buyer. Here are some items you want to be sure to include:

Is your community an “Age Restricted” community?

Some communities require their home owners to be 55+ in an effort to maintain an environment suitable for this demographic. This is important to add to your community listing and your home listing. It is also helpful to note if your community allows exceptions to this rule.

Does your community allow Pets?

Not only do you want to include in your advertisements if the community allows pets, but it is helpful to detail specific restrictions. Some allow cats but not dogs. Some allow cats and dogs but only certain breeds or dogs of a certain weight. All of these details are incredibly important since no one wants to leave behind their furry family member!

Is the home accessible?

Some homes have modifications added to allow more accessibility for an individual who has a disability. If your home or the community has any specific features that would be helpful or useful for someone in this position be sure and include this in the description.

What is the community like?

We all have our own idea of what our “perfect” retirement environment would be. Is your community on the waterfront with access to fishing, or walks through a wooded path? Or maybe your community is a social one with planned activities and a game room. Either way letting the buyer know what the atmosphere of the community provides can be essential.

What is the area like?

Similar to the including details about the community, accessibility to grocery stores, shopping malls, cultural events and other local attractions are great details to provide your buyer.

While these tips might sound simple to include, they can make the difference in turning that interested shopper into a buyer!

Perfecting Your Home Description

home-descriptionThe description in your listing can make all the difference!

This space is where we invite you to give a detailed description of the home.

Something we see quite a bit on MHVillage is home sellers using the description area to either list additional details (sometimes the same features already selected and listed in the home features section) or enter nothing at all.

We have found that this is simply not as effective as taking the time to give the shopper more information about the home, the community it is within and any other details that might make this home stand out from the crowd.

Here are some examples of actual home descriptions on MHVillage:

Option 1:

    The description has no word limit, yet this seller only included 2 sentences about the home.

Option 2:

 This seller took the time to walk the buyer through the home describing each room!

The difference in these two listings is crystal clear. One of the sellers took the extra steps to really show off what this home has to offer, while the other seems like they tried to list the home as quickly as possible, not really giving much information.

 

It is important to remember, a lot of home buyers are looking at tons of listings and a good number of these buyers are looking at homes in another state. So by giving them more information in your ad, you are setting them up to be interested enough to contact you for a tour, or for even more information. Which is the whole point in advertising in the first place!

 

 

Now, there are plenty of different ways you can use this space from a marketing stand point. You can follow the two examples mentioned in this article or you can write it more in the style of a newspaper article where it’s in paragraph format. Either way you want to be able to give the buyer the experience of walking through the home, noting all of the details that matter to a home owner. We found that the ads where you can tell that the seller took the time to describe the home, keeps buyers interested and eventually gets them to contact the seller.

So, no matter what your style of advertising is, it’s important to share with the buyer why they should consider your home over all of the other options out there. Why not take the time to use this space to your benefit?

We try to give you all of the tools you need to go the extra mile in your advertising, but if you find you have some questions about what features you have on MHVillage, give us a call or an email today! We are happy to help.

 

What’s the Deal?

Big Investors Move to Find Best Deals Before Market Levels

Lakeway Mobile Estates,Bellingham, Wash.

From Bellingham, Wash. to Newnan, Ga., Jon Harrison scans the map for just the right patch of land. He talks to brokers, scours county records and relies on whatever information he can gain from inside sources.

All in the name of finding the prime manufactured home community.

Harrison isn’t looking for his retirement place. He’s not looking for the simple yet ideal coastal getaway for the family. He works for Inspire Communities, not the largest of the community owners, but certainly entrenched in the top quarter of the industry.

A former broker himself, Harrison is in acquisitions, and always is looking for the perfect mix of placement and amenities that can be a great home for 200 hundred residents or more – and no less important, a stellar portfolio addition for the company owners and investors.

Continue reading

Advertise Your Open House on MHVillage

Open-House-MHVillageStart your summer sales strong by advertising your Open Houses on MHVillage.

Are you or your community having an Open House? Open Houses can bring a lot of potential buyers through your door, but they do require a fair amount of work. Make sure you are getting the most foot traffic possible by adverting your event on MHVillage.

Here’s how it works:

Open Houses on MHVillage

You can add an Open House to any of your MHVillage listings for just $2 per day.

We’ll display a bright red banner showing the dates of your event. When buyers click on your listing, we show the times, dates and an additional section for your specific details about the event.

Plus, we move your listing to the top of the page in that area and send an email to buyers who have been watching your listing to let them know about your Open House.

To add an Open House to your home listing:

Your Open House dashboard within your account

Log into your MHVillage account and go to View/Change/Remove Listings section. Click “Add Open House” on any home. You can select the days and times of the event, and when you would like to start advertising it. Your home will appear at the very top of all searches in your home’s area until your open house is finished. Once the event is finished, there is nothing to do. The extra advertising falls off automatically.

If you have questions, please contact our customer service team. We are happy to help!

 

MHCA MHIA Joint Conference

Please join us at the:

2017 Arizona Manufactured Housing Conference

June 21-23, 2017

Wild Horse Pass, Chandler Arizona

2017 Arizona Manufactured Housing Conference

MHVillage is proud to be be a exhibitor and sponsor at the 2017 MHCA-MHIA Annual Conference. If you are a manufactured housing professional doing business in Arizona, you will want to attend this great event!

 

 

 

Here’s a list of just some of the exciting items on the schedule:

  • Golf Tournament at the Whirlwind Golf Club on June 21
  • Welcome Reception with Musical Entertainment and Silent Auction
  • Keynote by Mark Yost, President of Champion Homes
  • Internet Marketing, by MHVillage’s very own Darren Krolewski!
  • Fair Housing Basics: What You Need to Know w/ attorney Melissa Parham
  • The Hardest Business to Measure is the Business You Lose, by John Underwood
  • Fannie Mae Q & A: Paul Barretto, Fannie Mae
Wild Horse Pass Casino and Hotel

Wild Horse Pass Casino and Hotel

A brochure with an outline for the entire schedule can be found on the Arizona Housing Association website, or you can download it here.

Registration is available at azhousing.org. We look forward to seeing you there!

 

 

The Power of a “Sales Caption”

Are Your Sales Captions as Effective as They Could Be?

sales-captionMHVillage offers a space for a “Sales Caption” on Pro+ Sales Centers, Showcased Communities, Featured Home Listings and Premium Home Listings.

Each one of the above listing types will allow you to enter a sentence that will show above your listing. This is a space for you to offer something that is eye-catching, inviting and will get the customer to click on your add from the search result.

Often, I come across some Showcase Communities or Pro+ Sales Centers in an area that simply are not entering a Sales Caption at all. Then there are the Featured and Premium Listings sellers who enter a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

So, while “Best Value”, “Great Community” or “Beautiful New Home” as a sales caption sounds okay, it’s not really all that inviting or unique. Plus, you would be surprised how many times I have looked at a search result on our site and seen basically the same simple caption on all of the listings in an area.

Also: If you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive home – unless there is a caption line explaining why the home is more whether, it be on land, newly renovated, fully furnished or the like.

So how do you ensure you are getting the most out of your captions?

Here are a few tips:

  1. Research: You want your listings to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details: Try to find something unique about your ad that you can highlight in the caption. Here are some examples:
    • For a home, something like: “Fully furnished, renovated home, with open floor plan”
    • For a community: “Retirement Community with brand new waterfront homes available”
    • For your Company: “Family owned company, with previously owned homes and new homes in stock!”
  3. Current and Updated: One of the benefits of online advertising is you can update your information at any time. So if you have a sale or an incentive highlighted within the sales caption on a listing, be sure and keep that information updated and current.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance updating your sales captions, please feel free to contact our customer service.

Congrats to the 2017 National Industry Award Winners!

MHVillage would like to send a huge congratulations to all the winners of the 2017 National Industry Awards! We were honored to be a sponsor of the Congress and Expo for Manufactured and Modular Housing, and were in attendance when these awards were presented.

Here are a few of the winners:

MHI National Awards

  • Manufacturer of the Year: Three Plants or More: Clayton Home Building Group, Maryville, TN
  • Manufacturer of the Year: Two Plants or Less: Adventure Homes LLC, Garrett, IN
  • National Lender of the Year: 21st Mortgage Corporation, Knoxville, TN
  • Regional Lender of the Year: Cascade Financial Services, LLC, Gilbert, AZ
  • Floor Plan Lender of the Year: 21st Mortgage Corporation, Knoxville, TN
  • Manufactured Home Community Operator of the Year: YES! Communities, Denver, CO
  • Manufactured Home Community Lender of the Year: Wells Fargo Bank, Carlsbad, CA
  • Manufactured Home Community Broker of the Year: ARA Newmark MHC Group, Denver, CO
  • Supplier of the Year: Style Crest, Inc., Fremont, OH

Land-Lease Community of the Year Awards

  • Northeast/Mid-Atlantic: Port Royal Village, Belle Vernon, PA
  • South: Eagle Creek, Tyler, TX
  • Midwest: Millstone Pond, Lenox, MI
  • West: Kloshe Illahee, Federal Way, WA

Manufactured Home Design

  • New Single-Section Manufactured Home Design: Astro Single Section 1A135A by Commodore Homes of Pennsylvania
  • New Single-Section Manufactured Home Design: Balboa Island Series Cedar Ridge by Clayton Sacramento
  • New Manufactured Home Design (Small Home) 320-600 Square Feet: The Vista by Champion Home Builders, Inc.
  • New Manufactured Home Design: 1800 Square Feet or Less: Kingsbrook Contempo Series Model KB-66 by Champion Home Builders, Inc.
  • New Manufactured Home Design: Over 1800 Square Feet: Diamond Springs by Clayton Sacramento

A complete list of winners, plus photos and more information can be found on the Manufactured Housing Institute’s website.

Mobile Homes & Mobile Phones

Smart Phones. Smart Watches. Tablets. Etc….

We have been watching the consumer market trends when it comes to online shopping and there has been a huge spike in the use of mobile devices being on our site over the last few years.

The numbers above are from last year and it’s only growing higher, because let’s be honest, we all use our phones for practically everything now. If not to check our email or social media outlets, it’s to look for a good place to eat for dinner that night, or send a quick text to the friend you are meeting.

Let’s also remember that online shopping is taking over too. Buyers are not only shopping for clothing, home goods and power tools, they are shopping for their next home via their phone as well!

98% of home buyers found mobile devices to be valuable tools in the home search process.

So, how do you ensure you and your company are ready for this trend?

Make sure your website and your online content are mobile friendly.

These days most website development companies or platforms include the mobile version, but if you are having your website designed or maintained by a professional company then you will want to check with them to insure your site looks great on mobile devices too.

MHVillage has been working on this the last few years by launching our MHVillage App for professionals (if you haven’t tried it yet, you should!) and our site now offers mobile friendly services to home shoppers and buyers.

Also, remember that while the design of your site and its capabilities with mobile devices is important, your content is key too. Making sure your phone numbers, website and email contacts are up to date is essential. Another big one is keeping your home descriptions and photos current. Out of date information can turn off online shoppers.

Finally, If you have any questions or would like more assistance with your home, company or community listings on MHVillage, we are here to help, so don’t hesitate to give us a call!