Tag Archives: Open houses

Advertise Your Open House on MHVillage

Open-House-MHVillageStart your summer sales strong by advertising your Open Houses on MHVillage.

Are you or your community having an Open House? Open Houses can bring a lot of potential buyers through your door, but they do require a fair amount of work. Make sure you are getting the most foot traffic possible by adverting your event on MHVillage.

Here’s how it works:

Open Houses on MHVillage

You can add an Open House to any of your MHVillage listings for just $2 per day.

We’ll display a bright red banner showing the dates of your event. When buyers click on your listing, we show the times, dates and an additional section for your specific details about the event.

Plus, we move your listing to the top of the page in that area and send an email to buyers who have been watching your listing to let them know about your Open House.

To add an Open House to your home listing:

Your Open House dashboard within your account

Log into your MHVillage account and go to View/Change/Remove Listings section. Click “Add Open House” on any home. You can select the days and times of the event, and when you would like to start advertising it. Your home will appear at the very top of all searches in your home’s area until your open house is finished. Once the event is finished, there is nothing to do. The extra advertising falls off automatically.

If you have questions, please contact our customer service team. We are happy to help!

 

Promote Your Open House! (Sale on MHVillage)

fall_saleBY: DAWN HIGHHOUSE

We want to help you have a fantastic autumn! This month we are once again running our 50% of Open House special. Now through the end of the month, you can advertise your Open House event on MHVillage for 50% off the regular price.

Want more details? Check out this short video : CLICK HERE

August Open House Sale!

Finish up your summer sales strong! MHVillage is having a:

Buy One Day, Get One Day Free Special on All Open Houses!

Regularly $1.00 per day, for every day you promote your Open House in August, MHVillage will add another day free, reducing the cost to just $0.50 per day.

When you advertise your Open House, it goes to the top of the search results.

When you advertise your Open House, it goes to the top of the search results.

For example, for only $3.00, your Open House could spend 6 days on the top of the Premium listing section with a big, bright, and bold Open House sign that can’t be missed. Having an Open House next weekend? Advertise it all week for just $3.50!

How does advertising your Open House on MHVillage work?

It is simple. Log into your account and go to View/Change/Remove Listings section. Just click “Add Open House” on any home. Your home will appear at the very top of all searches in your home’s area until your open house is finished.

No Adcode is needed for this promotion! The discount will be applied automatically. This special ends on August 31st.

How to add a Open House on MHVillage

Click Add Open House on your listings from within your account.

July Open House Sale!


In order to help you have a strong summer sales season, MHVillage is having a:

Buy One Day, Get One Day Free Special on All Open Houses!

Regularly $1.00 per day, for every day you promote your Open House in July, MHVillage will add another day free, reducing the cost to just $0.50 per day.

For example, for only $3.00, your Open House could spend 6 days on the top of the Premium listing section with a big, bright, and bold Open House sign that can’t be missed. Having an Open House next weekend? Advertise it all week for just $3.50!

How does advertising your Open House on MHVillage work?

It is simple. Log into your account and go to View/Change/Remove Listings section. Just click “Add Open House” on any home. Your home will appear at the very top of all searches in your home’s area until your open house is finished.

No Adcode is needed for this promotion! The discount will be applied automatically. This special ends on July 31st.

Quick Tip: How to Make Your Open Houses Memorable

Summer time is a great time of year to hold open houses.  The weather is beautiful in most areas of the country and yards and landscaping are looking their best.  Now is the time to open the doors and get buyers into your homes.

Did you know that The National Association of Realtors has studied the effect of giving a prospect a paper hand-out at an open house, and has found that if the prospect has a hand-out, they are more likely to remember the home and go back for a second or third look?

Here are some ways that MHVillage can help:

This Actions Toolbox is on every MHVillage listing

1) Every listing on MHVillage has a tool to print one page flier about the home.  The fliers are full color and include photos, contact information and more.  Make sure you have plenty of these on hand to pass out.

2) Every community also has a tool to print a one page flier about the park.  If the home is in a great community, be sure and show it off!  Community fliers make great handouts.

Print community fliers right from MHVillage

3)  Make sure you also have on hand a complete list of your available homes.  (You can also print this from www.mhvillage.com.)  If the home they are viewing isn’t quite what the prospect was looking for, you’ll be ready with a list of other nearby homes that might better fit their needs.

4) Need more? You can get details on mobile homes that are currently for sale, and that have recently sold, with the MHVillage Market Analysis Report.  This report is great for comparing your homes to others in the area.  It also has a complete section of demographics about the location of the home.  You can order online and have it in your hands in less than 15 minutes.  ($7.95 for one or $15.95 unlimited reports.)

Kitchen counters and dining room tables are great places to display your materials, along with your business cards and sign in sheet.  With these fliers, you’ll make sure that everyone who walks in the door, leaves with information in hand – and that will insure a more memorable Open House!

MHVillage, By the Numbers

Here’s some fun facts and figures about MHVillage in 2009 –

Traffic on MHVillage Continues to Soar

There were 5,239,483 visitors to MHVillage in 2009 – up 23% from 2008. By the end of 2009, there were well over 400,000 people a month visiting our site, a number which just continues to grow.  In fact, January has traditionally been a fantastic month on the site, and 2010 is once again starting off with a bang.

217,224 home photos were uploaded. Perhaps it was the new Unlimited Photos option with Premium listings or maybe it was the new photo upload tools, but whatever the reason photos continue to pour in.  That’s great news, because the #1 thing we hear from buyers is that they want to see more photos.

148,896 brand new accounts were created by professionals, individual home sellers and home buyers, of these 133,915 looked at communities on MHVillage.  This is one of the many reasons we encourage community managers and owners to make sure their information is up to date – there are over 11,000 new users reading about communities and looking for homes in communities every month!

Leads were up:  122,367 emails were sent from buyers on MHVillage – up 36% from 2008. More people on the website means more buyer contacts.  These emails are sent direct to manufactured home sellers nationwide.

Website links on listings were clicked 46,670 times, community website links were clicked 17,888 times. This means that on average, we’re sending over 150 people a day to company websites owned by Professionals listing homes on MHVillage.  This increases traffic on their website and brings more leads to their door.

921 Open Houses were listed. If you are planning an Open House, make sure you advertise it on MHVillage.  Your home will shoot to the top of the search results and the times and dates of the big event will be advertised to hundreds of buyers.

22,615 Homes Have Fans! In 2009 we released our new “Watch This” program where with a single click, buyers can keep track of homes they are interested in.  These buyers are automatically notified when new photos are added, a price has been reduced or an Open House has been added.  You can contact your fans directly from within your account.

Though 2009 has been a great year for MHVillage, we are not resting on our laurels.  We have plenty of new ideas and innovations for 2010!  Keep your eye on the newsletter to find out what is ahead and please feel free to email us anytime with your thoughts and suggestions.

Make Social Networking Work for You!

Did you know that:

  • Facebook is now the fourth most visited website in the world. (TechCrunch 2009)
  • 75% of US on-line adults are active on-line social participators. (Forrester, 2008)
  • Users put great trust in their social networks. One-half of respondents said they considered information shared on their networks when making a decision. (eMarketer, October 2009)
  • 90% of buyers now start their home search process on the Internet. (NAR Nov. 2009)

If you are not using online social networking tools, I understand. They can seem confusing and complicated, but in today’s world, they are creating too many great sales opportunities to ignore.

Not that long ago there were only a few ways to contact potential home buyers – you could send out direct mail, have on location sales events, use very expensive classified or display newspaper ads, or even start cold calling and “dialing for dollars.” All are expensive and time consuming. The beauty of social networking is that it allows you to connect with potential customers easily, again and again, and at a very low cost.

Social networking is defined as any web service that “promotes interaction between people who share a common interest.” Examples include chat, instant messaging, email, video and photo sharing, blogging, electronic newsletters and so on. It allows people to share information electronically, (including sales promotions, open houses, recent listings, special offers and more) with prospects who are already interested.

Social networking is much less expensive and far more targeted than traditional marketing. For instance, what would you pay to be able to open the newspaper to your circled classified ad and put it right on the kitchen table of someone who you knew was already interested in buying a manufactured home? Using social networking sites and tools you can, and at almost no cost!

The key is to use social networking tools to link all your individual marketing campaigns into one large marketing net in order to capture as many prospects as possible from as many angles possible.

One example is to add a link on your company’s website inviting prospects to join your Facebook page. You do have a Facebook page, right? Then use the tools on MHVillage to quickly and easily post all of your listings to your Facebook and other social networking pages so that those prospects are regularly notified when new listings become available. By the way, the MHVillage Facebook page receives messages just about every day from prospects interested in manufactured homes. It really does work!

If you’re still using classified newspaper ads, make sure to add a link to your online home listings. Classified ads are expensive, but at least they can send prospects to your full page MHVillage listing, which includes much greater detail and all your color photos. Once at MHVillage, your prospect can then easily view and track your listing with our new Social Networking tool called “Watch This”.

“Watch This” allows buyers to track and follow homes on MHVillage with just one click by becoming “Fans” of your listings (or your community or company). We’ll automatically notify your “Fans” of any changes to your listings such as new photos, open houses, or price reductions, and you can send emails directly to your fans as well – all at no cost.

Another great example of creating a marketing net is a community manager who holds a weekend sales event with open houses on five homes in his community. He does all the traditional open house signs and takes out ads in his local paper. However, in his ads he goes one step further and includes the MHVillage listing numbers of his homes so that prospects can easily view the additional color photos and detailed descriptions of his homes and his community. In addition, two weeks before the event he posts the event and the listings to his Facebook page, and he places MHVillage Open House notifications on his listings, so they display at the very top of web search results. This also triggers MHVillage to instantly notify all of his “Fans” of the big event. He even follows up by sending a reminder email to those Fans the day before the open house.

The results are outstanding. A record number of prospects show up on-site. Not only locals, but several families from well over 100 miles away who are planning to relocate to the area and already searching on the internet. Three of the five homes are actually sold that weekend, and he’s personally met five additional qualified prospects. Coordinating all the marketing activities and tying them together with the Social Networking tools was the key to success.

Our prospects are using the Internet and they’re using their Social Networks to shop for homes. Our competitors in the site-built world have adapted and have a large head start on us. Social Networking tools are effective at increasing sales and are available at costs far less than traditional print advertising. Ignore them at your own risk.