Tag Archives: sales lead generation

What is the “Talk To Your Fans Feature” on MHVillage?

talk-to-your-fansMHVillage helps you talk to the customers who have shown interest in your listings!

This is called the “Talk To Your Fans” feature

As you know, our website offers a number of advertising tools to home sellers, community managers and retailers. We also offer shopping tools for home buyers on the site. Home shoppers can set up alerts and save listings they are interested in to their accounts.

 

So who are your “Fans”?

Home buyers have two different ways to become a fan of a listing, community or retail sales center.

1. While searching MHVillage, they can directly click the “Like” option. That saves the listing, community or retail sales center to their account.

2. They can also create an “Ideal Home Search” alert, which will make them a fan of any listing that matches their criteria, (even homes listed after the alert is created).

Once a customer is a “Fan” certain events will trigger automatic updates:

  • Seller lowers the price
  • Photos are updated
  • Description is updated
  • Open House is added
  • Home is marked as “SOLD”
  • Homes are added to the Community or Sales Center

When any of these happen, MHVillage send them an automatic email letting them know.

You can email your Fans directly through the “Talk To Your Fans” tool!

Want to reach out to people who have expressed interest in homes in your area? Here’s how to do it:

 

Click “Talk to your Fans.” This feature is located on your account page to the right side.

 

 

 

 

 

Select which fans you wish to reach out to. You can choose fans of a particular home, or all your fans all at once.

Here you can send an email directly to your interested buyers. There is space for additional information about the home or any buyer incentives you might be offering.

 

 

 

 

The Talk to your Fans tool is incredibly useful since it gives you the opportunity to reach your consumer base directly. This allows you an added opportunity to connect with them and hopefully sell them their next home!

If you have any questions about the Talk to your Fans tool – or anything in your account – send us an email. We are happy to help!

 

Advertise Your Open House on MHVillage

Open-House-MHVillageStart your summer sales strong by advertising your Open Houses on MHVillage.

Are you or your community having an Open House? Open Houses can bring a lot of potential buyers through your door, but they do require a fair amount of work. Make sure you are getting the most foot traffic possible by adverting your event on MHVillage.

Here’s how it works:

Open Houses on MHVillage

You can add an Open House to any of your MHVillage listings for just $2 per day.

We’ll display a bright red banner showing the dates of your event. When buyers click on your listing, we show the times, dates and an additional section for your specific details about the event.

Plus, we move your listing to the top of the page in that area and send an email to buyers who have been watching your listing to let them know about your Open House.

To add an Open House to your home listing:

Your Open House dashboard within your account

Log into your MHVillage account and go to View/Change/Remove Listings section. Click “Add Open House” on any home. You can select the days and times of the event, and when you would like to start advertising it. Your home will appear at the very top of all searches in your home’s area until your open house is finished. Once the event is finished, there is nothing to do. The extra advertising falls off automatically.

If you have questions, please contact our customer service team. We are happy to help!

 

New Text Feature on MHVillage

MHVillage Offers Sales Professionals New Text Feature to Improve Lead Response Time

MHVfastLeadsIf you’ve been in the sales profession for any amount of time, you understand that key factors in closing a deal include being the first to talk with a potential customer, and ensuring the original response time for a query is as short as possible.

MHVfastLead™ is yet another resource available for MHVillage.com advertisers who want better communication with potential customers.

Professional account holders receive a text message when there is a new sales lead from the site, allowing industry professionals the opportunity for a more immediate response than alerts sent via email, particularly when you’re out in a community.

Enable text lead notifications at no additional charge with a simple change of settings within your account dashboard. First login, then click “Update Your Account Information” on the right side of the page. Days of the week and hours of each day can be designated for receipt of text messages on sales leads from the site.

Easy-to-Use Day & Time Configuration for MHVtextLead

MHVillage recently unveiled the new service, in BETA form, during the 2017 MHI Congress & Expo in Las Vegas.

Here are a few bits of information we considered during the development of MHVfastLead.

  • The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes versus 30 minutes
  • Odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes
  • 43 percent of sales go to the sales professional who was first to respond
  • The odds of a call resulting in a contact with a lead decreases by 10 times within the first hour following lead notification

MHVfastLead text notification works on Android and Apple devices.

The Sales Lead Comes Straight to Your Phone with a Quick Link for Vital Information

Email lead notifications will continue uninterrupted regardless of participation in the MHVfastLead program. Leads received via text will provide the advertiser with an alert that includes the date and time of the inquiry, the name of the interested person and a reminder link for location and details on the home being considered.

So, now you can contact that hot lead, even while they’re still browsing MHVillage. Be the first to register for MHVfastLead, and be the first to land that sale!

Mobile Homes & Mobile Phones

Smart Phones. Smart Watches. Tablets. Etc….

We have been watching the consumer market trends when it comes to online shopping and there has been a huge spike in the use of mobile devices being on our site over the last few years.

The numbers above are from last year and it’s only growing higher, because let’s be honest, we all use our phones for practically everything now. If not to check our email or social media outlets, it’s to look for a good place to eat for dinner that night, or send a quick text to the friend you are meeting.

Let’s also remember that online shopping is taking over too. Buyers are not only shopping for clothing, home goods and power tools, they are shopping for their next home via their phone as well!

98% of home buyers found mobile devices to be valuable tools in the home search process.

So, how do you ensure you and your company are ready for this trend?

Make sure your website and your online content are mobile friendly.

These days most website development companies or platforms include the mobile version, but if you are having your website designed or maintained by a professional company then you will want to check with them to insure your site looks great on mobile devices too.

MHVillage has been working on this the last few years by launching our MHVillage App for professionals (if you haven’t tried it yet, you should!) and our site now offers mobile friendly services to home shoppers and buyers.

Also, remember that while the design of your site and its capabilities with mobile devices is important, your content is key too. Making sure your phone numbers, website and email contacts are up to date is essential. Another big one is keeping your home descriptions and photos current. Out of date information can turn off online shoppers.

Finally, If you have any questions or would like more assistance with your home, company or community listings on MHVillage, we are here to help, so don’t hesitate to give us a call!

“Location. Location. Location.” – Details Make the Difference!

We all know the age old saying “Location. Location. Location.” Are you promoting all the location benefits of your Homes or Community in your ads?

Know Your Location Benefits

“Promote your location benefits” means telling potential buyers or residents all about your area. Keep in mind, a large percentage of the buyers on MHVillage are from out of state, so they may not be as familiar with your area. Of course you want people to know about home features and community amenities, but don’t forget to include information about the local area too!

For instance, if your community is in a great school system, that can appeal to families. If your community or home is located near a popular urban city or a shopping center, or even popular restaurants and bars, those can be valuable features to a home buyer who wants to be social and on the scene. Access to bus lines can also be important

 

And don’t forget about those retirees looking for a nice quite place to call home!  

 


If your community or home has access to a beautiful body of water, or is a short distance from a relaxing park or hiking trail, you’ll want to be sure and include that information too. Even if you aren’t an “age qualified” community – you just might have the perfect home for a home buyer looking to retire. All of these details give the buyer a better idea of what their day to day would look like, which might be the little extra nudge they need to give you a call!

 

How to Advertise Your Location Benefits

MHVillage has Description sections for both home listings and communities. (Sales centers too, but that’s for another article all together!) This is the perfect place to tell people the wonderful features of your area. There is no word limit and home buyers on the site really do read them. The more information you provide, the easier it is for a buyer to sell themselves right from your online ad!

As always we are here to help, so if you would like to have one of our account reps review your home or community ads for you, just give us a call or email and we can set up a time to go through it all!

Check Your Statistics on MHVillage at Any Time

Monitoring your leads and other vital information is the perfect way to ensure you are advertising your home, company or community at the level that will provide the most exposure to our consumers.

Within your account we offer a few different ways for you to see how your ads are performing on our site.

If you are a professional, you can log into your account and from your account page, select the “Account Statistics” option to see the overview of all of your stats, and then break them down by advertisement type (Listings, Sales Center, Community).

 

Both professionals and individuals can see the statistics for a specific home in their account by choosing the “Edit Listing” or the “View/Change Listing” option from the account page, then to the right of the home of interest click the “Statistics” option.

When looking at the graph it’s important to note the Views and the Searches.

The view count will tell you how many page views your ad received and the search count will tell you how many searches your ad appeared in. By reviewing both you can get a feel for how many consumers in your area are searching, and then how many of them chose your ad.

It’s also important to note that when we count your page views we do not count when you are looking at your ads and we also only count each customer one time per day.

Thank you for using MHVillage, if you have any additional questions please let us know!

MHVillage to Exhibit at the 2017 Tunica Show for Manufactured Housing

MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, has announced that it will be exhibiting at the 2017 Tunica Show for Manufactured Housing from March 29-31, 2017, in Tunica, Mississippi.

MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, has announced that it will be exhibiting at the 2017 Tunica Show for Manufactured Housing from March 29-31, 2017, in Tunica, Mississippi.

MHVillage Will Exhibit at The 2017 Tunica Show for Manufactured Housing Professionals

As the nation’s largest outdoor manufactured housing show, the 2017 Tunica Show will feature 70 homes on display from 16 prominent manufacturers. Exhibits by over 90 suppliers will represent every facet of the manufactured housing industry, from manufactured home transport and installation, to building materials, financing and professional services.

“We’re excited to once again be a part of this important event for manufactured housing professionals,” said Darren Krolewski, Executive Vice President, Marketing and Business Development. “Every year, the Tunica Show brings together the industry’s best and brightest in the region, and we look forward to demonstrating how the manufactured home retailers and communities in attendance can utilize MHVillage to grow their business.”

Founded in 2004, MHVillage.com is the largest and most active online marketplace for manufactured housing, with listings for over 28,000 homes, 37,000 communities and 2,900 retailers nationwide. More than 20 million consumers begin their home search with MHVillage annually, resulting in sales transactions in excess of $2.5 billion.

With a footprint covering every manufactured housing market, MHVillage will be showcasing their robust lead generation platform, unparalleled traffic generation capabilities, and custom-tailored advertising solutions. MHVillage is uniquely capable of helping manufactured housing industry professionals gain more business online: community owners and managers, retailers, lenders and builder/developers all utilize MHVillage.com to great effect.

Among the advertising products and services MHVillage will be exhibiting at the 2017 Tunica Show is a marketing program for retailers of Champion Home Builders, a leading producer of modular and manufactured homes, that enables visitors to MHVillage.com to search over 600 new home models from the Champion family of brands and immediately connect with authorized Champion retailers and manufactured home communities where those homes are available for purchase or rental.

“There has been tremendous interest on our website for new homes,” commented Krolewski. “Through our relationship with Champion, we have the unique ability to match Champion’s innovative home designs with the retailer and community inventory already listed on MHVillage so that the consumer can easily locate and view the models that interest them.”

The 2017 Tunica Show also marks the first time MHVillage has sponsored the Tunica Show website, lending its online marketing expertise to the successful promotion of the event to manufactured housing professionals nationwide.

Located at the Hollywood and Resorts Casinos in Tunica, Mississippi, the 2017 Tunica Show begins Wednesday, March 29 and continues through Friday, March 31, with an afternoon of pre-show educational seminars on Tuesday, March 28. As an industry trade event, the 2017 Tunica Show is not open to the public.

About MHVillage
Based in Grand Rapids, Michigan, MHVillage Inc. is the nation’s premier online marketplace of manufactured homes for sale and rent. Since its inception in 2004, MHVillage has grown to become the number one consumer website for the manufactured housing industry with more than 20 million unique visitors annually. In 2016, over 78,000 homes were sold on MHVillage with a combined transaction value exceeding $2.5 billion.

About the Tunica Show
Sponsored by the South Central Manufactured Housing Institute, a non-profit trade-association dedicated to the promotion and advancement of the manufactured housing industry in Mississippi and Alabama, the Tunica Show brings together the latest manufactured home designs, the best in suppliers’ offerings and latest in systems-built technology for over 1,900 industry professionals representing in excess of 500 companies.

Media Contacts:
Darren Krolewski
Executive Vice President, Marketing and Business Development
MHVillage
800-397-2158

Dennis Hill
Show Coordinator
Show Ways Unlimited
770-587-3350

The Importance of Your Sales Center Page on MHVillage.com

With the array of professional specializations in our industry, MHVillage offers features and benefits across the board. Our services are set in such a way that you can pick and choose, mix and match, and create a truly customized advertising platform – sure to generate the best results possible.

The questions is, are you getting the most out of your professional account with us?

Our top priority is ensuring you understand the wealth of options you have at your fingertips. We’ve found that professionals who know all of the features, and apply them as needed, get the best results. Nicholas M. makes a great example;

Blue Island, IL
Thank you so much, when I posted my ad on this website I got an offer an hour later and sold it the next day! I work amongst investors and I will use this site for advertisement again in the future.
 – Nicholas M.   January 2016

Let’s start with your Sales Center Page!

Your Sales Center page on MHVillage is a place to include all relevant information about your company. This page offers details such as location, hours, contact options, and an “About Us” section. Customers will see this page first when they search for Retailers/Dealers on our site.

It is incredibly important to keep your Sales Center page updated. In effect, this page represents your company brand, and tells potential customers the value of your professionalism. For customers looking to make a purchase, your entire inventory is in one convenient spot. Your first impression may be your last: make it a good one!

If you haven’t tried our Pro+ upgrade yet, give it a try. Customers enjoy incredibly high traffic year round, but especially so in the first couple months. This upgrade does not lock you in: you can apply and remove this enhancement at any time.

With the Pro+ upgrade your Sales Center page gains a spot for your own company website, a banner logo and a square logo with a bolder and higher appearance in Retailer/Dealer searches.

 

 

All you need to do to update or upgrade your Sales Center Page is log in to your account, and select the “Edit Sales Center” option. From there immediately edit any necessary fields. You can even upgrade to the Pro+ on this page by adding your logos, and/or website!

Stats: MonthlyPro+ accounts receive on average 4 times more page views than MonthlyPro accounts since they show higher in the search results and have bolder appearances than their counterparts. Customers also enjoy the option to visit your website and with the upgrade you get to include a link, which we track in your statistics.

As always, if you would like one of our account reps to walk you through your account and ensure you are getting the most out of your MHVillage options, please email or call us! We are happy to help!