BY: DAWN HIGHHOUSE
Over the next few months I’m going to be running a “Missed Marketing Opportunities” series here on our blog. In this series I will highlight many of the powerful sales tools we offer at MHVillage. Because Manufactured Housing Professionals are busy, and MHVillage has so much to offer, some of these tools get missed – resulting in missed marketing opportunities. While some of the tools I will be writing about have additional costs, others will be free and already included in your account. In all cases, they are simple and easy to use and can make a big difference in your internet marketing.
Your Sales Center Page
What is a Sales Center page? It’s a webpage within MHVillage that works like your own personal website. It contains your homes (and only your homes) as well as a description of your company and contact information. If you are a community operator it also contains a link to your communities. It can be searched by buyers looking for retailers in their area. Monthly Pro accounts on MHVillage are $29.95, Pro+ accounts are $49.95. Both accounts come with a Sales Center page, although some of the advanced features are only available with a Pro+ account.
Let’s take a look at how the sales center page looks like within your account:
This sample shows how to enter Sales Center information within your account. (Click to enlarge)
1.) Your Own URL Website Address
Did you know you can create your own website address within MHVillage? From in your account, just click just click the little yellow pencils to make changes to any of the information. In this case, Sample Homes Co. created a website link with their company name. Now they can tell their customers shopping MHVillage to just go to samplehomesco.mhvillage.com and their buyers will see all of Sample Home’s inventory and only their inventory. If you don’t have a company website, this is a great way to jump-start your internet marketing. If you do have a company website, Pro+ accounts can add a link to it, driving MHVillage traffic to their site. (See #5, below)
Click the Add Your Logo to upload your graphics or photos. This is available to Pro+ users, Pro users can upgrade to access this feature.
Most Professionals have invested a lot of time and money in creating their brand and their logo. They’re important parts of their marketing strategy. Pro+ accounts can customize their sales center by adding up to two logos or photos. My suggestion is to make the most of these two spots! The top logo is perfect for a long banner. If you already have a website, the banner from your own site looks great here. Otherwise, a simple graphic with your company name in your colors can look professional and clean. The side logo is the best spot for block style logos or photos. I’ve also seen Professionals use spot for a photo of the entrance to the community or of their sales center.
3.) Company Information
Buyers need to know how to contact you. I am amazed at how many people don’t fill in their hours or driving directions for walk in traffic. Your phone number and mailing address also go here. Again, clicking the small yellow pencils allows you to update and change any of the information.
4.) Facebook Link
Does your company have a Facebook page? Here is a way to get more traffic to it! Pro+ accounts can send interested buyers directly to their company’s Facebook page.
5.) Website Link
Pro+ users can also add a link directly to their own company website. MHVillage has 46,000 shoppers a day on the site – send some of that traffic to your site using this link!
6.) Company Description
Here’s where you can really sell your company. What makes your company unique? Are you a family run company that has been in business for years? Do you offer financing or have Spanish-speaking sales people? Do you have a reputation for great customer service? Here’s where you can add all that information. Both Pro and Pro+ accounts can add descriptions of their companies in this spot. We also offer bold, italics and spell-check to make sure you look your best!
7.) Search Results Caption
Pro+ users – make sure you add a Caption line! Caption lines show on the search results and pull buyers to click on your company. Let’s take a look at an actual Pro+ account on MHVillage. Here is the top result in search for Retailers in Las Vegas, NV:
See how Tropicana Palms has uploaded a great photo and is using the caption line to draw buyers in? This is a great example of making the company very enticing to home buyers.
One More Suggestion:
Do a search for retailers in your area on MHVillage. How does your company look? Here’s how our Sample Homes Co. looks to home buyers:
Have a community? We’ll automatically add it in a tab next to your home listings.
Our sample is customized and optimized for web traffic. It is a great landing page for people using Google or other search engines to find manufactured home retailers and it says a lot about the company. Is your sales center page doing the same?
If you need help entering your company’s information and making it look it’s best, please send us an email. We are happy to set up a time to do a phone appointment and review your account with you.